Uploading all of your team’s branded assets into a digital asset management (DAM) system can either be a breeze… or a long, painful process that never seems to end. The...
A business has a way of taking on a life of its own. Given enough resources and a little luck, a small business will sprout new branches of product lines,...
Every business has goals for growth, as do their individual teams. Effective marketing asset management can be a vital factor in determining whether you hit your targets. Without it, companies...
If you’re a creative professional, you know the feeling of starting work on a project and entering that zone where you turn creative concepts into reality. You’ve had the chance...
Brands are continually improving the content they create for their audiences. Brandfolder aims to do the same for the way brands store and distribute those assets. It should come as...
Have there been instances where a section of people in your marketing team wasn’t aware of what the other team members were working on? That’s a sign of poor collaboration....
At most companies, the process for making and using marketing collateral templates looks like this: Creatives mock up a template in Adobe InDesign and save it as an InDesign template....
There are over 256 million digital buyers in the United States alone. With such a large online market, a solid digital brand management strategy seems like an obvious goal. Surprisingly...