As a CMO, you’re the company’s chief storyteller, and you’re constantly looking for new ways to answer this question: *__What can I do to grab their attention? * Marketing has...
Rebranding is a bit like walking a tightrope. On one hand, you risk going too far and alienating your loyal customers. On the other hand, you risk spending money on...
Is there anything more frustrating than creating a marketing piece—only for no one to use it? Or what about some of these painfully common marketing frustrations: Lengthy approval email chains...
What’s the best thing about being a creative professional? The work, of course. Writing, designing, recording, creating—it’s what you love and why you chose this career. But, how much time...
Since the dawn of Apple’s iPhone, everyone and their mother thinks they're a fantastic photographer. If you don’t believe me–it was recently revealed that iPhone users take more than a...
Choose any company who’s stood the test of time, and chances are their brand identity looks different now than it did at its inception. As industries evolve and new generations...
It’s easy to lose yourself in the process of creating and publishing content. But have you ever taken a step back to examine if your content creation efforts are paying...
At the end of the day, creatives want to create more, marketers want to launch faster, and operations folks want to improve processes while supporting their teams. At Brandfolder, our...