Choose any company who’s stood the test of time, and chances are their brand identity looks different now than it did at its inception. As industries evolve and new generations...
It’s easy to lose yourself in the process of creating and publishing content. But have you ever taken a step back to examine if your content creation efforts are paying...
At the end of the day, creatives want to create more, marketers want to launch faster, and operations folks want to improve processes while supporting their teams. At Brandfolder, our...
Did you hear? Brandfolder’s Workflow feature suite just got a major facelift! Now, users can improve their efficiency by collaborating on assets directly within the Brandfolder platform. Instead of manually...
Marketers and creatives know what it means to pour their hearts into a campaign or piece of creative. They also know how it feels when those projects don't gain momentum....
As creatives and marketers, it’s our job to help customers see the solutions to their problems, and in doing so change their lives for the better. But first we need...
Creating a strong brand is hard. With so many businesses fighting for visibility and relevance in today’s overcrowded market, putting your brand out there sounds like an uphill battle. Thankfully,...
If you want your business to build trust and authority among your ideal customers, you need to regularly put out content. But you don’t just “wing” it and hope for...
A colleague of mine was recently asked by a prospective client: "How do I get my sales team and sales leadership to buy in on the importance of brand?" My...