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5 Secrets to Using What You Have to Stretch Your Marketing Assets Further

by Katie Walsh

March 10, 2023

White planter that looks like a statue of a face with tulips coming out of the top

Regardless of industry or company size, marketers across the board continue to be tested with the same task: find a way to hit your goals with less. Less time, lower budgets and smaller teams. Not to mention the increasing pressure to create a never-ending stream of exciting and relevant content on more channels than ever before. Talk about daunting! If you’re planning out your content calendar and unsure of how to fill the gaps, we’ve got you covered.

Efficiency is the name of the game these days, so if your team has yet to take advantage of repurposing your content, you’re missing out on an ample opportunity. Repurposing content will not only save your team time but also allows you to reach new audiences, ensure your team’s great content is not forgotten and make the most of the time and effort put into your hard work.

Chances are you and your team have a big library of quality content you’ve worked hard to create over the years. Rather than spinning your wheels trying to come up with completely new ideas, why not go back through your repository and find opportunities to reimagine and recycle what you’ve already got?

Check out these 5 ways to take your already awesome content and stretch it further.

1. Blog Post: Repurpose the Topic

Do you have a blog post that hits home with your audience? Fabulous! What does that say about the topic and your audience’s interest in it? And how can you repackage it in a new way for your audience to consume? As simple as it sounds, one easy way to repurpose a written piece is to pull out the main message or topic resonating with your readers. That message can be reused and recycled in as many ways as make sense for your brand (and the channel you plan to use)!

The Art of Repurposing blog-to-pod

Blog Thought Starters:

2. Webinar & Guide: Summarize the Important Points

A meaningful way to look at repurposing the content within a meaty piece like a guide or a webinar is to summarize the main points and repackage them into another shorter piece of content. Some people prefer to sit down and read a long-form piece from start to finish while others prefer the TLDR version, so pulling out the important points for easy consumption is a quick and reliable way to stretch your content even further. Pro tip: a great place to start is with the section headers!

The Art of Repurposing Guide-to-InfoG copy

Webinar Thought Starters:

Guide Thought Starters:

3. Report: Make It Visual

Did your brand recently launch a survey report that had great engagement? Let’s take all that data and turn it into visual and engaging content! Regardless of the topic, surveys are full of all sorts of statistics and insights that can be repackaged in a number of ways. Pull out the most insightful, thought-provoking or even surprising findings and turn them into beautiful visuals. We understand that creating charts and visuals from data is no easy lift, so be sure to get the most mileage you can out of them by using them in upcoming presentations, emails and social posts.

The Art of Repurposing report-to-chatbot

Report Thought Starters:

4. Infographic & Video: Break It Down Into Smaller Pieces

Infographics and videos are both incredibly engaging content mediums, but also require a great deal of effort. That being said, let’s take a top-performing piece and try approaching it differently. It’s clear that the message is resonating with your audience, so how can we break it down into smaller pieces that can be consumed on different channels? Making your information snackable will allow you to reach new audiences – as simple as it sounds, different people prefer different types of content! Not sure where to start? We’ve got you covered.

The Art of Repurposing InfoG-to-Social copy

Infographic Thought Starters:

Video Thought Starters:

5. Case Study: Group Relevant Messages

Has your team been producing some killer client case studies? One effective way to repurpose something like a case study is to focus on grouping relevant messages. Oftentimes, these stories will all speak to how a product or service solves the same pain point of its audience. For instance, do several case studies all speak to how easy to use your product is? Pull out that red thread and run with it!

The Art of Repurposing CaseStudy-to-Compilation

Case Study Thought Starters:

The Beauty of Efficiency

Many of the factors we, as marketers, face in the industry today are out of our control. Goals continue to grow, and the task of scaling our business can be overwhelming when budgets are tight. Taking a hard look at the different ways you can stretch your content further is an incredibly effective way to get the most value out of your efforts. Your content library is likely already chock-full of some great ideas, so now is the time to consider repurposing them so they can continue driving impact for your business.

The real beauty of this is: repurposing your assets is just the tip of the iceberg when it comes to ways to keep reaching your goals with fewer resources. Interested to learn more about how you and your team can keep growing even when budgets get cut? Check out our latest guide!