Color is a powerful force—it influences our purchasing decisions, affects our mood, and bolsters brand identities. For businesses, choosing the right colors can help build brand awareness and encourage customers...
Working in the creative field comes with an abundance of unique challenges—collaborating with finicky clients, competing for business in an oversaturated market, and perfecting an ever-changing craft. Luckily, we’ve rounded...
New logo? Check. Updated brand mission? Check. Official rebrand launch? Check. You’ve just shared your rebrand with the entire world — what a relief! It seems like your work here...
When the NFL started in 1920, there were only 11 teams, the league was known as the American Professional Football Association, being a pro football player was less lucrative than...
When material design was first introduced by Google in 2014, it emerged with individuality, dimensionality, and, most infamously, a set of extremely strict design standards. These guidelines made brand experts...
What do golden arches, a rainbow-colored apple, and a black swoosh have in common? They’re all such powerful logos that we can identify them through just a few descriptive words...
For beverage brands, tech companies and sports teams alike, logo redesigns are one of the best ways a brand can stay modern and relevant. And while it can attract positive press...
Imagine you’re walking down a busy city sidewalk, when suddenly you notice that a previously neglected street corner has transformed into a bright green storefront filled with visitors. That’s precisely...
On August 6th, Canva rolled out preview access to its new design tool built specifically for the workplace. At Brandfolder, we’re big fans of Canva and often use it to...
We’ve all heard the saying “don’t judge a book by its cover.” This is a great philosophy - but when it comes to package design, we're making an exception! The truth...