Take a second and picture Apple’s logo circa 1990. It was a bright, multicolored piece of fruit. Picture it now: still a piece of fruit, but it’s evolved into a...
After our last post we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there...
As your brand evolves, renovation of brand assets is a given. The logo gets a makeover. The font gets thicker. What usually doesn’t accompany brand asset change is a consistent...
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time...