"Yes, and..." by Becca Wyant Offers Sage Advice for Navigating the Creative World

by Becca Wyant

Becca Wyant—a photographer, graphic designer, writer, and brand consultant—gives us a peek inside her creative process. Read the below excerpt from her Medium piece, "Yes,...

How to Create Brand Identity on Your Social Media Channels

by Megan Grant

One of the first things many business owners do is agonize over their logo. The logo is everything. The logo is life. This is often the first step in developing...

How to Incorporate Customer Insights Into Your Rebranding Exercise

by Nico Prins

Rebranding is a bit like walking a tightrope. On one hand, you risk going too far and alienating your loyal customers. On the other hand, you risk spending money on...