# add preload tag to speed up header image rendering, to improve LCP

Easily convert HEIC files to JPG or PNG with Brandfolder

by Bri Gust

January 6, 2020

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Since the dawn of Apple’s iPhone, everyone and their mother thinks they’re a fantastic photographer. If you don’t believe me–it was recently revealed that iPhone users take more than a trillion photographs each year. You read that correctly–one TRILLION! And, that was in 2017, so it’s only trending to increase. Minus the few who are lucky enough to be chosen for Apple’s “Shot on iPhone” campaign, the majority of us are just plain ol’ amateurs.

Amateurs or not, posting content to social media is critical for climbing the social ladder, am I right? And in the process of all that uploading or sending to the few who are not iPhone users (womp), you might have noticed a funky file format when trying to upload your images–HEIC.

But what the heck is that “HEIC” format exactly? Since the release of Apple’s iOS 11, iPhones have been producing images in HEIC, otherwise known as high efficiency image file formats. And logically, Apple decided to switch up the acronym–changing the F to a C … because HEIC just sounds better?

HEIC isn’t exactly a file format, however; it’s more like an image container. It was developed by the guys who created MPEG, a popular audio and video compression standard. HEIC is designed to save you storage space so you can continue capturing all 85 pictures of your dog laying on the couch in a funny position. Or, to get a bit more specific to our customers and their use cases–not that we don’t love dogs at Brandfolder (enjoy this collection of the Brandfolder dogs for a recent holiday campaign of ours)–if you’re a photographer for a direct-to-consumer retail company, all 20 angles of your product or lifestyle shots on the fly.

The Apple operating system automatically shares HEIC files as the default JPEG format for apps, but HEIC isn’t natively supported on some operating systems or applications. And, if you’re trying to distribute your content quickly – like any of your digital channels – the commonly preferred file format is JPEG or PNG.

One of our customers, in particular, hosts a collection of different New Years Celebration events and taps into user-generated content by using volunteers to shoot images from the events to post on social media. Those volunteers are able to guest upload their HEIC images directly from their iPhones into a specific Brandfolder Volunteer Social Media Committee Collection. Then, the customer’s admins and collaborators can view, select, edit, customize, and convert the assets they want to distribute to their social channels all directly within Brandfolder.

Brandfolder converts HEIC to JPGs, PNGs, and more

Luckily for you, if your company has a need to convert HEIC to JPG on the fly, the Brandfolder platform does just that! With our edit and convert features, easily manipulate your HEIC assets on the fly and export to formats like JPGs, PNGs, GIFs, or SVGs. You can also crop to any size or use popular social media pre-set dimensions. And the best of all? You can do all of your editing in bulk!

If you’re a business who has needs for organizing, managing, converting, distributing, and measuring your brand’s assets – it’s time for a better solution that heictojpg.com to convert that pesky HEIC format.

As the increasing quality of images and videos rise, as well as the amount of assets consumers demand, amateur or professional photographers will need to watch how much space is left on their devices. But thanks to Brandfolder – we can help alleviate some of the irritation.

Interested in learning how you can easily convert HEIC to JPG, PNG, or other file formats? Reach out to Brandfolder today.