If you want your business to build trust and authority among your ideal customers, you need to regularly put out content. But you don’t just “wing” it and hope for...
A colleague of mine was recently asked by a prospective client: "How do I get my sales team and sales leadership to buy-in on the importance of brand?" My response...
46% of organizations say marketing is leading the charge with artificial intelligence and machine learning to enhance their daily workflows. Yet, many still believe commons myths surrounding AI or are...
Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assetsfor customers including Slack, JetBlue, Lyft, Papa John’s, Under...
Political campaigns have changed with the times. Sure, traditional tactics still have their place in this brave new world of digital transformation, but gone are the days when television, radio...
Did you know that 80% of consumers forget branded content after 3 days? Chew on that for a sec. Now think of all the content and assets your company has...
Attention is the most prized asset in marketing these days. In an era where consumers have their gadgets on hand all the time, it’s becoming increasingly difficult for marketers, creatives,...
While it’s never been easier to showcase your brand online, the race for consumer’s attention is highly competitive. Influential brands find ways to maintain consistency across marketing channels but also...
What will it take for a brand to stand out from the competition in today's overcrowded market? In this increasingly connected, digitized, and automated world, it’s becoming more difficult to...
Video is an increasingly important way to tell your brand’s story. Whether it’s on a company webpage or within a paid-social campaign, video is a powerful medium to engage audiences...