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  • Content Lifecycle Management : 7 Steps for Success in 2021

    by Ryne Knudson

    The content lifecycle covers the series of changes in the life of any content asset, from its creation to distribution and preservation. Content assets should be managed as carefully as...

  • 6 Ways Sales Enablement is Enhanced by DAM

    by Ryne Knudson

    For sales organizations, while coffee might be for closers, content is for close-ing. Afterall, sales enablement content is essential to, well, doing just that… enabling sales. But how do sales...

  • 5 Marketing Assets You Can Enhance with Data Visualization

    by Simki Dutta (Guest Author, Venngage)

    From the increasing number of blog posts being published every week to the host of videos and podcasts being released, all the statistics point to one trend: there is a...

  • Enterprise Content Management (ECM): What It Is, Types & Steps for Success

    by Ryne Knudson

    Over the past few years, Enterprise Content Management (ECM) has become more prominent across the workplace landscape. In 2017, the global enterprise content management market was estimated to be worth...

  • Digital Rights Management (DRM): What It Is & Key Use Cases

    by Ryne Knudson

    What is Digital Rights Management (DRM)? Digital rights management, or DRM, is the application of systems and technologies to protect digital media against copyright infringement. This approach aims to protect...

  • Image Tagging Software: What It Is & How It Works

    by Ryne Knudson

    Picture this: your team is working on a project together. You need to find an image in your database to support a new campaign. You then spend an hour searching...

  • Cloud Digital Asset Management (DAM): What It Is & 13 Key Benefits

    by Ryne Knudson

    Considering an investment in cloud-based DAM software? Here’s what you need to know. A decade ago, the notion of “the cloud” was a trendy new topic of conversation. At the...

  • 26 Best Tools for Creating and Storing Stunning Video Content

    by Darya Jandossova Troncoso (Guest Author, MarketSplash)

    So you’re looking for the best software for you or your company to develop stunning videos or kick your video marketing up a notch. You’ve come to the right place....

  • Creative Operations and Project Management: How Are They Different?

    by Ryne Knudson

    Is creative operations really that different from project management? Or is it just the same set of practices—called by a different name? While the two have much in common, the...

  • Brand Management Software: What It Is & Must-Have Features

    by Ryne Knudson

    Looking for guidance on a brand management solution? Read on. A great brand is your competitive advantage. A complete brand experience connects you to your target audience and inspires lasting...

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