Yesterday, the Jacksonville Jaguars unveiled new uniforms for the upcoming season, as well as a redesigned logo. The announcement was made at Nike’s campus in Beaverton, Oregon. The uniforms, which are part of the Nike Elite 51 line, “deliver everything an athlete needs (and) eliminates what he doesn’t, while pushing the [...]
Have you ever wondered what it takes to build a brand? Not just a name and logo, but a strong, recognizable brand that puts you top of mind with your customers? In this series of blog posts, we will use real life companies to give you tips, best practices and the latest trends in branding. Our goal is to give the branding novices actionable [...]
Finding out how people view your brand used to be an expensive, timely undertaking. Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people truly think, assuming the public’s sentiment has not changed in the 3 months it took to collect the data.
“One can often trace the sources of a brand personality—here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.” Stephen King, former JWT executive It’s no secret that we are a fan of branding. [...]
By Russell Working, PR Daily Evil forces lurk among us, threatening to destroy our way of life. Only communicators stand between civilization and a new Dark Age. But your quest starts with a taboo: Never write the 20 words that will bring down a curse on you, your communications and all mankind. Or, well, at least you will doom your pitches, [...]
Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems alongside day-to-day brand management issues. According to a study by Edelman, 73% of consumers would switch brands if a different brand of similar quality supported a good cause. Consumers are more familiar with various social [...]
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” Kent Huffman What do Disney, Apple, Coca-Cola, Virgin Airlines and Lululemon all have in common? Even if you happened to glance over the title of this column, you would probably, intuitively, think that they’re all great companies. [...]
Yesterday, the Man of Steel turned 75. Most know Superman’s story—faster than a speeding bullet, able to leap tall buildings in a single bound. Less well-known is that the superhero is not native to the lost world of Krypton, nor the Kansas suburb of Smallville. Superman is a native son to Cleveland, Ohio, created by two friends [...]