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[Infographic] The Right Brain vs. Left Brain of Marketers


Are you a Right-Brain or a Left-Brain Marketer?

Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

In B2B marketing, the type of thinker you are guides the campaigns you design. So what type of marketer are you? Tell us which one you consider yourself to be in the comments below. We have a bet going internally and I’ve gotta see who gets the dollar…

The Right Brain vs. Left Brain of Marketers Infographic by Marketo

Originally posted on the Marketo blog here.


Paul Arterburn is a Co-founder and the Head of Product at Brandfolder, a Techstars Boulder 2013 company. In this capacity, Paul is responsible for overall product vision and execution. This includes managing the development and design processes, constructing and executing the product roadmap, and deploying code daily. Paul is nearing the magic 10,000 hour mark of coding through the dedication of learning 15 different coding languages over the past 15 years. Daring and scrappy, Paul is ready to leave the Web better than he found it: this is what drove him to found Brandfolder. Me in 3: • Movies people can’t believe I don’t like: Star Trek and Star Wars. • My secret talent: As a songwriter my first songs at age 16 were about all girls, and my latest about just one - my fiancé. • My first invention: A wrestling move dubbed 'The Bob Dole' still used across the state of Nebraska today.

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