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Brand Fridays: The Best & Worst of Black Friday


The History of the Black Friday Brand (2)

Black Friday is the day after Thanksgiving and the retail holiday responsible for generating:

It’s been touted as the biggest shopping day in America, yet there is no formal organization that actively brands or advertises for Black Friday. It goes to show that branding lies in the hands of the consumer and will naturally arise, regardless of whether it was meant to or not.

Today, we’re going to analyze the history behind the branding of Black Friday itself.

1924

  • The Macy’s Thanksgiving Day Parade debuts to a joyous crowd of over 250,000 in New York City. This begins a tradition that unofficially kicks off the commercial holiday shopping season in America.

1950s

1966

blog_black_friday_army_navy

2005

  • The first “Cyber Monday” happens, thanks to the marketing team at Shop.org (a division of the National Retail Federation).

Cyber-Monday-Deals

2008

2010

2011

Dont-Buy-This-Jacket-1250

2013

2014

cards-against-humanity-bullshit

2015

rei-optoutside

With three weeks left until Black Friday 2015, it remains to be seen how the branding of Black Friday will continue to evolve. Let us know in the comments or on social if there are other important Black Friday branding moments!


 

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Jae Sung is a storyteller who’s obsessed with all things digital and the former Digital Content Manager for Brandfolder, the simplest tool to manage, update, and share all your brand assets. She’s been a copywriter, SEO, and professional sneakerhead in previous lives. Follow her on Twitter for the latest in content marketing, branding, and tech.

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