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10 Sites for Branding Fanatics to Follow in 2016


There are a million design blogs on the web, but only a few focus on branding and do it well. Here’s a collection of ten of our favorite branding sites for you to follow in 2016.

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1. Branding Served

Branding Served is a curated site of branding work done by the leading creative minds on Behance. The site collects some of the best stuff on Behance to showcase what outstanding artists have done, without requiring branding fans to search through the entire site. Branding Served is a great way to save time scanning through branding work to narrow in on a hand-selected collection of the best.

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2. Brand New

Brand New is a division of UnderConsideration, a graphic design company that publishes books, throws events and provides the public with information about graphic design. Brand New contains reviews and opinion pieces about artists’ branding work, and it’s a great place to explore developments in the branding world through a critical lens. The site contains three divisions: Reviewed, which offers full stories and opinions on branding and rebranding work; Noted, which makes note of outstanding new branding and offers basic factual info; and Linked, which offers only minor explanations with links to outside sources.branding-sites-1

3. The Dieline

The Dieline was started as a personal blog project by Andrew Gibbs, who hoped to document some of the best item packaging he discovered in the world. That blog morphed into the Dieline, which is devoted to celebrating the package design industry. Any brand fanatic interested in packaging and branding can find a wealth to explore on the Dieline. The site includes articles about package design, pictures of outstanding designs, lists of events, jobs, awards in the field and much, much more.

branding-sites-24. Adweek

Adweek is arguably the leader in sharing news about the advertising and media worlds. The Advertising & Branding section of Adweek is jam-packed with branding-specific news. The section has articles, blog posts, galleries and videos, and it’s a great way to stay up-to-date with what’s happening in the branding world in real time.

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5. Serifs & Sans

Serifs & Sans is one of the best spots on the web for those people looking for branding inspiration. This simple blog includes photos and short information blurbs about great branding and package design. The beautiful layout is great for designers who seek a visual muse.branding-sites-4

6. Identity Designed

For a look at branding that is truly international in scope, check out Identity Designed. The site focuses on different takes on brand identity throughout the world, so it’s an awesome source of inspiration and information for anyone who is interested in design and aesthetics from different cultures.branding-sites-5

7. Logo Design Love

Love logos? Then you’ll love Logo Design Love, a site completely devoted to logos and how they play into brand identities. The site has a slew of logos and brands to explore, and you can bring a physical piece of it into your home or studio with the site’s coffee-table book.

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8. The Design Blog

The Design Blog is a site that’s devoted to design of all kinds, but it’s mostly geared toward young and up-and-coming designers. It’s filled with design inspiration, news and more, and there’s plenty of visual beauty here for branding fans that want something to spur on their creativity. Brand fanatics can also find lots of info on some of the most exciting and beautiful branding and logo designs today.

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9. Lovely Package

Lovely Package is another site completely devoted to packaging. Its simple layout features one brand or package per post, and it’s an easy and straightforward way to find branding inspiration or learn more about what branding designers are doing.

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10. I’m Just Creative

I’m Just Creative is the blog of Graham Smith, who runs a logo design studio called the Logo Smith in the U.K. Smith’s blog is a celebration of all things brand identity, including logo design, typography and branding news. Smith has a great take on excellent branding work and inspiring images, and he’s immersed in the world of logos and brands, so he has tons of interesting and insightful info about the field.

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What Are Your Favorite Branding Sites?

Now that you’ve seen our list of ten branding sites to follow in 2016, it’s your turn. Leave a comment below and let us know about your favorite branding blogs or inspirational collections.

Joshua Johnson is a designer and photographer who runs content at Creative Market, a marketplace for ready-to-use design assets from thousands of independent creators.


Michelle Polizzi is a freelance writer and former content coordinator for Brandfolder. When she’s not busy writing, you can find her bicycling around Denver, catching a live concert or cooking up a fresh vegetarian dish.

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