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Branding

4 Brilliant Rebrands of 2014



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From Airbnb’s controversial logo change to Pizza Hut’s saucy overhaul, there’s no doubt that 2014 was a great year for brands to change their look. But how do you define the success of a rebrand? Here are the top four companies who cleverly revamped their identity this year, without compromising the integrity of their product.

1) R&B Brewing

Vancouver-based R&B Brewing redesigned their packaging in an effort to stand out in the increasingly competitive craft beer space. The expressive hand-lettered design represents the brand’s dedication to creating a quality, handcrafted product.

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2) Nescafe

The instant coffee brand revamped its identity in order to appeal to the younger generation of artisan coffee drinkers. An enhanced accent over the logo’s letter “E” coincides with sleeker packaging and the inviting slogan, “It all starts with a Nescafe.”

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3) Hyatt

The hotel chain rebranded itself in an effort to create a uniquely localized guest experience. From city-centric travel guides to colorful iconography, Hyatt encourages visitors to make the most of their stay in urban hot spots like Chicago’s Magnificent Mile and San Francisco’s Fisherman’s Wharf.

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4) Tusk Conservation Awards

The Tusk Conservation Awards honor those who have aided with critical conservation and community work in Africa. A new identity incorporates the geometric shapes and bold colors of original African designs.

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Michelle Polizzi is a freelance writer and former content coordinator for Brandfolder. When she’s not busy writing, you can find her bicycling around Denver, catching a live concert or cooking up a fresh vegetarian dish.

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