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Branding

4 Simple Ways to Brand Your Workspace


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We all know what it’s like to walk into a dentist’s office—the pristine white walls and clean smell create a sense of unease that makes us weary. That’s because when it comes to the office environment, appearances matter. An on-brand workspace can help employees embody a brand identity so they can better communicate it to customers and visitors alike.

Whether you’re moving into a new office or simply want to add some spice to your space, these companies show how to creatively incorporate brand elements into any work environment.

  1. Google: Communicate With Color

Every brand comes with a set of key colors, but few companies get creative with those colors in their workspace. Take a look at Google’s bicycles. Employees use them to ride between the company’s campuses and reinforce the brand’s signature colors as they go. This helps Google create a memorable connection with local residents while solidifying itself as a fun, lighthearted brand.

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  1. Soundwall: Sound it Out

Incorporating music into your office space can help create the perfect on-brand office atmosphere. Singing your brand’s tune has gotten a lot easier with Soundwall, the customizable art canvas that doubles as a high-quality wireless speaker. Mobile data collection company Go Spot Check customized their Soundwall with an artistic version of their logo, but that’s just one idea–the possibilities are endless.

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  1. Wilson Sporting Goods: Perfect Product Placement

Who says that footballs can’t be used for decoration? An innovative use of your product can help communicate your company’s core values. Take a look at the Wilson Sporting Goods office, which boasts a tennis ball chandelier and a football pyramid to help channel the energy and teamwork of professional sports players.

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  1. HubSpot: Location as Inspiration
    Just because your services reach a global scale doesn’t mean you can’t take pride in your home city. For example, Boston-based HubSpot named its different office areas after iconic Boston neighborhoods such as Charleston and Fenway. The idea behind HubSpot’s location-themed office is to help incorporate everyday life into the office so that employees can embody the comfortable, user-friendly experience the software platform provides.

Michelle Polizzi is a freelance writer and former content coordinator for Brandfolder. When she’s not busy writing, you can find her bicycling around Denver, catching a live concert or cooking up a fresh vegetarian dish.

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