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Brand Bites: Why Your Tweets Need a Facelift


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500 Million.

That’s how many tweets are posted to Twitter every single day. So, it’s no surprise that competing for eyeballs on the Twittersphere is a challenge.

How can you make your brand rise to the surface of a veritable ocean of tweets? With images! A study by Buffer shows that tweets with images receive 150% more retweets and 89% more favorites than their text-only counterparts.

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There are two big brands that we think really excel when it comes to tweeted images. Beauty supply giant Sephora uses dazzling close-ups to entice their users, and Spotify posts a collage of musicians to remind listeners to plug in their headphones.

To learn more about how pictures can help you dominate on Twitter, read up on these findings.


Michelle Polizzi is a freelance writer and former content coordinator for Brandfolder. When she’s not busy writing, you can find her bicycling around Denver, catching a live concert or cooking up a fresh vegetarian dish.

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