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Branding

Brandfolder of the week: LA Galaxy


Each Friday, we feature a great, creative, or interesting Brandfolder. This week, we’re highlighting the LA Galaxy’s Brandfolder

This week, we decided to feature the Los Angeles Galaxy’s Brandfolder not just because everyone is counting down to the World Cup and soccer is on our minds, but also because they’ve done a great job leveraging their Brandfolder for many uses.

The Major League Soccer team joined Brandfolder to help them encourage all stakeholders to use the correct brand assets – particularly for the rebranding effort which now includes their sponsor Herbalife on all of their logos. You’ll also notice logos showing how NOT to use their brand which is just as important to showcase as guidelines on how to use them.

LA Galaxy also uses private Brandfolders to organize the brand assets they don’t want to share with the public.

We just releasing the new Follow feature so now anyone can follow the LA Galaxy Brandfolder for weekly email updates if they ever update their Brandfolder.


Paul Arterburn is a Co-founder and the Head of Product at Brandfolder, a Techstars Boulder 2013 company. In this capacity, Paul is responsible for overall product vision and execution. This includes managing the development and design processes, constructing and executing the product roadmap, and deploying code daily. Paul is nearing the magic 10,000 hour mark of coding through the dedication of learning 15 different coding languages over the past 15 years. Daring and scrappy, Paul is ready to leave the Web better than he found it: this is what drove him to found Brandfolder. Me in 3: • Movies people can’t believe I don’t like: Star Trek and Star Wars. • My secret talent: As a songwriter my first songs at age 16 were about all girls, and my latest about just one - my fiancé. • My first invention: A wrestling move dubbed 'The Bob Dole' still used across the state of Nebraska today.

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