Brandfolder of the week: Sphero 2.0 by Orbotix

Everything about Spehero 2.0 by Orbotix is great. Not only is the new product amazing, but they definitely know what they’re doing when it comes to their branding and marketing. For starters, check out the great images in their Brandfolder. It just looks like something you want to get your hands on!

They also made great use of the “Documents” section of their Brandfolder, adding best practices, decks, info sheets, press guides, and more:

Sphero 2.0 by Orbotix documents


Finally, check out all of the great press they’ve gotten! Well deserved.


Sphero 2.0 by Orbotix - Press

Paul Arterburn is a Co-founder and the Head of Product at Brandfolder, a Techstars Boulder 2013 company. In this capacity, Paul is responsible for overall product vision and execution. This includes managing the development and design processes, constructing and executing the product roadmap, and deploying code daily. Paul is nearing the magic 10,000 hour mark of coding through the dedication of learning 15 different coding languages over the past 15 years. Daring and scrappy, Paul is ready to leave the Web better than he found it: this is what drove him to found Brandfolder. Me in 3: • Movies people can’t believe I don’t like: Star Trek and Star Wars. • My secret talent: As a songwriter my first songs at age 16 were about all girls, and my latest about just one - my fiancé. • My first invention: A wrestling move dubbed 'The Bob Dole' still used across the state of Nebraska today.

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