Celebrate Earth Day: “green” your brand
Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems alongside day-to-day brand management issues.
According to a study by Edelman, 73% of consumers would switch brands if a different brand of similar quality supported a good cause. Consumers are more familiar with various social issues that impact the quality of their lives. As a result it should come with no surprise that there has been a 33% increase since 2008 of consumers that believe “it is acceptable for brands to support good causes and make money at the same time”; 76% in 2012.
With that data in mind, here’s a round-up of some of the best articles to help you “green” your brand: