Celebrate Earth Day: “green” your brand

Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems alongside day-to-day brand management issues.

According to a study by Edelman, 73% of consumers would switch brands if a different brand of similar quality supported a good cause.  Consumers are more familiar with various social issues that impact the quality of their lives. As a result it should come with no surprise that there has been a 33% increase since 2008 of consumers that believe “it is acceptable for brands to support good causes and make money at the same time”; 76% in 2012.

With that data in mind, here’s a round-up of some of the best articles to help you “green” your brand:

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Paul Arterburn is a Co-founder and the Head of Product at Brandfolder, a Techstars Boulder 2013 company. In this capacity, Paul is responsible for overall product vision and execution. This includes managing the development and design processes, constructing and executing the product roadmap, and deploying code daily. Paul is nearing the magic 10,000 hour mark of coding through the dedication of learning 15 different coding languages over the past 15 years. Daring and scrappy, Paul is ready to leave the Web better than he found it: this is what drove him to found Brandfolder. Me in 3: • Movies people can’t believe I don’t like: Star Trek and Star Wars. • My secret talent: As a songwriter my first songs at age 16 were about all girls, and my latest about just one - my fiancé. • My first invention: A wrestling move dubbed 'The Bob Dole' still used across the state of Nebraska today.

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