Digital Asset Management
Get the latest information on the Digital Asset Management (DAM) industry.
If you’ve found your way to this post, you’ve probably been asking, “Do I need DAM?” Here’s our two cents. Data helps marketers make better decisions. Armed with information about what works and what doesn’t work, informed marketing teams can iterate faster to generate more content and collateral [...]
January is all about planning. Content planning. Budget planning. Staff planning. You’re in the middle of structuring your whole year — all while, you know, juggling your regular workload. One thing that’s often overlooked, however, is planning for better communication. How will you be more organized and efficient when sharing [...]
Have you heard us talk about our golden rule? If you haven’t, it goes a little something like “Build software as you’d like others to build software for you.” We might be paraphrasing, but you get the picture. Well, we take that rule pretty seriously around here, which is why we’re so honored that our customers voted us [...]
Right about now, you’re probably putting the finishing touches on your 2017 content strategy. But have you included Digital Asset Management (DAM)? The Content Marketing Institute called DAM “one of the hottest subjects in content marketing this year.” And a 2015 survey shows that marketers without a DAM waste about 62.5 hours [...]
Every marketer’s worst nightmare? Switching software. You make the case for a new software platform that’s going to “revolutionize your workflow” and find out (only after you’ve signed on the dotted line) that it actually makes more work for you. Sound familiar? We’ve all been there. That’s the situation consumer [...]
Happy Halloween! To all of our creatives and marketers out there — you made it! You’ve spent the last several weeks cramming ghosts and pumpkins into your email designs, subject lines, and blog posts (guilty). Your reward for this spooktacular work? Starting tomorrow, you get to turn every ounce of your attention towards Black [...]
Last year we surveyed Brandfolder customers as well as other Marketing and Creative professionals to learn more about their experience with Digital Asset Management (DAM). And right now, we’re getting ready to launch our second survey to compile new data for our upcoming State of DAM Report. As we review and update our survey questions, [...]
Has the DAM lightbulb clicked on with your marketing team yet? You’re in good company. It happens to every marketing department as they grow — and it’s a really good sign. Requests for images are up, demand for video content is skyrocketing, people internally and externally are using your assets!
So you finally convinced your boss you need a Digital Asset Management (DAM) platform. Congrats! Mirroring the excitement Ryan Lochte felt when his plane took off from Rio, you’re probably popping bottles with the rest of your creative team. You’re also probably basking in the fact that next time someone asks you to format an [...]
In a climate where cybersecurity is a hot-button issue and something your boss is probably very concerned with, it’s important for your brand assets to be protected. But that doesn’t mean you should bury them in the basement with a supply of rations that would rival your Dad’s Y2K stash. What it means is you need a DAM that [...]