These posts are filled with tips, tricks, and expert advice for building a strong brand.
When Rand McNally finalized their rebrand a few years ago, Design Director Joerg Metzner knew the company needed a fresh way to store, manage, and showcase their new brand image. “We were mainly looking for a DAM solution for our photo library. I looked at a variety of solutions for our brand assets, and I looked at how we could [...]
There are a million design blogs on the web, but only a few focus on branding and do it well. Here’s a collection of ten of our favorite branding sites for you to follow in 2017.
Around this time of year, Salvation Army workers start ringing their collection bells, jingling us out of autopilot mode and reminding us to give back. Holiday cheer kicks in and we ramp up our kind gestures to those around us. There’s a reason this cheer is so catchy — studies show that that being generous can actually make [...]
This year brought us Instagram Stories, too many Facebook algorithm changes, and #PhelpsFace. And because of all this, we can confidently say 2016 kept marketers and creatives on their toes. To reflect on where we’ve been and where marketing and creative teams are headed in 2017, we invite you to participate in our annual State [...]
Ahh, Thanksgiving. That all-American holiday that rarely gets the marketing love of it’s younger sibling, Black Friday. Overshadowed, under-commercialized, and always delicious, Thanksgiving is overflowing with marketing opportunities that often go untapped. So today, we’ve put together some of the best Thanksgiving ads of all [...]
Ever realize it’s 5:00 and wonder what the hell you just did for nine hours? We’ve all been there, which is why we’re excited to announce our free Productivity eCourse for Creatives! And before you write this off as “just another generic eCourse,” you should know we’ve specially curated these productivity [...]
Have you ever had dreams of transforming your brand into the Apple or Under Armour of your industry? These are fresh, inspiring brands that are always pushing the limits of what’s expected. But what makes these brands resonate with their audiences in such an impactful, lingering way? They communicate a strong sense of self. Yep, [...]
Did you know that employees without access to a DAM solution spend 5x longer looking for the right assets? Or that businesses with well-managed, consistent brands are worth up to 20% more than those without a cohesive brand? It’s clear that in today’s video and image-heavy content climate, a Digital Asset Management (DAM) [...]
Devin Otto Kimble and Daniel Flores acquired Hong Kong Beer Co. (HKBC) in 2013. Already founders of Singapore’s award-winning Brewerkz Restaurant & Microbrewery, they set out to make HKBC a world-class brewery. The only problem? The HKBC brand didn’t have a great reputation. Kimble and Flores found themselves faced with a [...]
Did you know that including video on a landing page increases clicks by 80%? Or what about the fact that YouTube reports a 100% increase in mobile video consumption year over year? It’s no secret that video is widely regarded as the future of content marketing, or that marketers should be strategizing accordingly. Brandfolder wants [...]