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Zoe Costello & Will Storie

BarkBox x Zoe Costello & Will Storie: Crafting Authenticity With Humor

Episode Summary

If you’re a dog lover, you know there’s basically nothing that rivals the pure joy our furry friends experience when they get a new toy. BarkBox has taken that small simple pleasure and turned it into so much more: a household name in the dog world. Zoe Costello & Will Storie, two senior copywriters for BarkBox, paired their passion for comedy with their love for dogs to help build a brand many of us know and love today. In this episode, Zoe & Will share their insights on how humor fits into the brand experience, some of the risks they took along the way, and insights on how they judge their own creative work. We also touch on their all-time favorite brand partnerships and how the company has remained true to its original vision while growing into an industry leader. You don’t want to miss this one!

Key Takeaways:

  • What’s the most effective way to connect with your consumer? Zoe & Will share their thoughts on how they get in the minds of their customers.

  • We discuss what creative ideation looks like and the importance of simplicity.

  • Zoe & Will share how taking chances and pushing boundaries paid off during BarkBox’s rapid growth.

  • We dive into why understanding your audience is so important in the world of comedy.