Brands like Chobani, Coors Lights, and Fiji Water have successfully rebranded to differentiate their products from the competition. Here’s how you can too.
Learn how your brand can create a cult-like following through the story of one of the world’s most iconic brands, Harley-Davidson. Read more.
Dynamic brands allow brand managers to consistently reinvent themselves and present fresh and contextually relevant versions of the brand. Find out how.
Learn how Uber created a “glocal” strategy to rebrand the company as a global platform for mobility and support international expansion. Read the story.
IHOP faked a rebrand to change its market position. Learn how to rebrand to maintain your brand’s core attributes and drop what’s no longer relevant.
Learn how DTC brands Away Travel and Chubbies have leveraged user generated content to create lifestyle brands and grow despite rising advertising costs.
Learn how rebranding around your company's mission and core values can increase brand loyalty and drive revenue growth. Read more.
Rebranding after a crisis is a sensitive matter. Learn how many companies have done so successfully and what you can do if your brand meets a crisis.
Read about several rebranding disasters, including BP, RadioShack, and Gap, to help you avoid the same mistakes these companies made.