Our brand embodies the best of GM Financial, encompassing our past, our present and our future. Of all the things our company owns, nothing is as important, or as valuable, and nothing is as enduring as our brand.
This is as true for us as it is for every company in the world. Think about this: What else does a company have that really lasts? Technology changes. Products and services change. Good brands stand the test of time. The GM Financial brand represents our mission, history, culture, values and personality. We have worked hard to update and clarify what our brand is and how it should affect your daily communications. Every one of us is a brand ambassador; please refer to these brand guidelines regularly, and use them consistently.
The GM Financial brand is our legacy. Let’s make it remarkable.