GDPR stands for General Data Protection Regulation and is the core of Europe's digital privacy legislation as of May 25, 2018. GDPR is a new set of rules designed to give EU citizens more control over their personal data, including but not limited to name, address, photos, biometric and genetic data.
Under the terms of GDPR, not only do organizations have to ensure that personal data is gathered legally and under strict conditions, but also are obliged to protect it from misuse and exploitation. As a B2B SaaS platform with customers in the EU, we are expected to respect the rights of our customers’ data – or face penalties for not doing so.
GDPR applies to any organization operating within the EU, as well as any organizations outside of the EU, which offer goods or services to customers or businesses in the EU. This is why Brandfolder is GDPR compliant!
Brandfolder embraces the security and privacy benefits that come with the GDPR directive. We have integrated GDPR principles into our app, data, and business practices. Additionally, we regularly engage with a third party to review our processes & policies regarding our customers' personally identifiable information. Through this, we ensure our features and platform are up to GDPR quality, and amended from time to time.