Whether you’re a marketing exec or a creative whiz, it’s your job to protect and preserve the integrity of the Vita Coco brand. It’s no small task—ours is an ever-growing global company, and while that’s exciting, it can make it difficult to maintain consistency. That’s where these guidelines come in.
In here you’ll find everything you need to know to keep Vita Coco sounding and looking its best, from billboards to business cards. While some tips and tricks are just suggestions, others are rules, particularly where design is concerned. (Because creativity is awesome. Creative logo usage? Not so much.)
Let’s get cracking! If you have any questions, please reach out to Alli Finazzo at firstname.lastname@example.org.