In connection with the relationship you and/or your company (“You”) have with The General®, we received a request asking permission to use one or more of our logos, trade names, or slogans for promotional, advertising, and other related purposes. The request included one or more of the registered federal service marks and/or trademarks with pending registrations identified on the attached list.
The trademarks identified on the attached list may be used for promotional, advertising, and other related purposes (e.g., as part of a phone book or online advertisement) by You and only You, subject to the following:
• You agree that The General® is the owner of the trademarks identified on the attached list, that they are valid and enforceable, that they are under our sole and direct control, and that use of the trademarks by you or your company does not create any ownership rights in the trademarks • Our trademarks should not be used in conjunction with the sale of merchandise, on letterhead, on a sign, or in a radio or television commercial without our prior written approval • Our trademarks may only be used in connection with press releases provided that we must first be given the opportunity to review and approve any press releases referring to our company or containing our trademarks • You agree not to depict our trademarks in any manner or in any materials that would tend to denigrate, disparage, tarnish, present in a false light, or otherwise reflect negatively on our trademarks, our companies, or our services. • We maintain the right to review and approve all promotional and advertising materials created by or for You that uses our trademarks • If You use any of our logos online, You agree to hyperlink the image used to our website thegeneral.com • You agree to not claim ownership of, use, or apply to register, record or file in any jurisdiction any trademark, trade name, domain name, social media user name, or design that is identical with, confusingly similar to, clearly derived from or based on any of our trademarks • You agree to promptly report use by any other party (other than our known affiliates) of a trademark, trade name, domain name, social media user name, or design that is identical with, confusingly similar to, clearly derived from or based on any of our trademarks, that might reasonably amount to infringement of any of our trademarks or unfair competition • You agree to comply with all reasonable directives concerning the proper use of our trademarks, including the following: o When at all possible, the use of our registered trademarks must be accompanied by a superscript ® symbol o If you use any of our word marks incorporating The General®, you should capitalize the first letter of each word in the mark (e.g., The General®, The General Home Program®, and Ride With The General®) and use normal font spacing o The use of the trademark The General Home Program® should be as a descriptive adjective not as noun when used in descriptive text and when not used as a heading (e.g. the trademark The General Home Program® should be followed by “renters insurance,” etc.) o All reproductions of our logos must be made from original image files and/or artwork provided by The General® so that the logo’s colors remain consistent o Under no circumstances may our logos be modified such that the logos are distorted or significantly altered in appearance • If you are providing services under one or more of our trademarks as an independent agent, you agree to cooperate with The General® in facilitating our control over the nature, consistency, and quality of the services provided under the trademarks and you agree that the nature and quality of all services provided by you shall conform to the standards set by and shall be under the control of The General® • If you are providing services under our trademarks as an independent agent, your relationship is further governed by the agreements we have with our independent agents and those agreements govern any conflict with the directives of this letter • You agree that once your relationship with The General® ends (e.g. our agency agreement is terminated), that you must stop using our trademarks • While we currently do not anticipate doing so, we can revoke our permission to use our trademarks at any time and for any reason not otherwise limited by other agreements we have with you
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