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Feature Releases

November 18, 2021

Shopify + Brandfolder Integration

Streamline the use of brand assets across online stores, landing pages, and promotions. With our Shopify integration, users can search, find, and upload multiple product and marketing images within the Shopify store. Power your e-commerce websites with content directly from your digital asset management platform to deliver impactful and engaging e-commerce experiences.

October 8, 2021

Required Custom Fields

Brandfolder’s required custom fields allow admin-level users to specify requirements and ensure information is captured via custom fields when any new asset is uploaded. Collecting clean and consistent data will make advanced search and filter functions even more powerful within Brandfolder.

October 8, 2021

Enhanced Integrations Experience

Brandfolder has upgraded our user interface for select integrations so users can create a better workflow to quickly and efficiently navigate, search, and customize assets. Create and share on-brand content with several integrations including Contentstack, WordPress, Shopify, Figma, MS Office, Sketch, Contentful, and Salesforce Marketing Cloud.

September 17, 2021

View CDN Usage

Now you can track Smart CDN usage to anticipate future bandwidth needs for your organization. If you have Smart CDN enabled you can view CDN bandwidth in your settings and manage subscriptions via the CDN Usage section.

September 15, 2021

Brandfolder + Sitecore Integration

Brandfolder’s Sitecore integration allows Sitecore customers to use content in Brandfolder right from the Sitecore Media Library, where your assets can be searched, previewed, and published through the Sitecore Content or Experience Editors.

September 8, 2021


Brandfolder’s Workspace helps you manage marketing and creative production. It gives you better visibility and team focus, lets you provide clear creative direction, and streamlines marketing campaign creation. Because it’s in Brandfolder you can benefit from all of Brandfolder’s great DAM features from the moment a first version is created. With Brandfolder and Workspace your team will create better content faster and that content will be easier for your stakeholders to find, use, and measure.

September 2, 2021

Hootsuite + Brandfolder Integration

Brandfolder and Hootsuite have come together to help you more easily schedule and publish your content across channels. With the Brandfolder + Hootsuite integration using on-brand assets in Hootsuite is as easy as finding them in Brandfolder.

July 1, 2021

Guest User Permissions

Better control how guest and public users interact with assets and the information they see. Brandfolder admins can now disable cropping and hide custom fields, metadata, and tags for guest and public users in Collections and Share Links.

June 14, 2021

Brandfolder + Hubspot Media Bridge Integration

Embed assets from Brandfolder in Hubspot through Media Bridge. Now you can create on-brand customer experiences across channels all from your library of digital assets in Brandfolder. When you update an asset in Brandfolder, Hubspot will automatically reflect the new version wherever it’s linked.

June 7, 2021

Improvements to Share Links

Now you can freely add or remove assets to links you’ve already shared. We’ve even added the ability to track and get notifications when the assets you’ve shared are viewed or downloaded. So whether you’re a salesperson sending collateral to a customer or a marketer sharing brand content with an agency, you have better control of and insight into the assets you share.

May 10, 2021

More powerful custom fields

Custom fields are a great way to track asset data that’s specific to your business. Now, we’ve added multi-value custom fields and prioritized custom field filters to make it even easier to find assets in ways that better fit how you and your team look for them.

May 7, 2021

Video Closed Captioning

When embedding videos across your digital presence, ensuring accessibility is critical. Now, adding closed captioning to videos is as simple as attaching the right SRT or VTT files to the video asset in Brandfolder.

April 26, 2021

Connect Brandfolder to your Business Intelligence

Deepen insights for conversion reports, A/B tests, and campaign results to better understand how assets impact the ecosystem they live in – whether that is a website, email campaign, or display ad. Brandfolder can now connect with Tableau or any other BigQuery compatible Business Intelligence tool.

April 23, 2021

Smart CDN v2

Ideal website load times are below 1-2 seconds. Every element on your page needs to load quickly and at high quality to promote good brand experiences. We’ve updated Brandfolder’s Smart CDN with multiple enhancements including optimizations for performance as well as the ability for developers to quickly resize assets directly on the pages they build.

March 26, 2021

Microsoft Office + Brandfolder Integration

Getting the right visual elements into a project can be tedious. Now, creating on-brand documents and presentations just got easier. With Brandfolder’s integration for Microsoft Office using on-brand, approved assets in Office applications is as simple as drag and drop.

March 9, 2021

Canva + Brandfolder Integration

Building on-brand designs has never been easier than with Canva and Brandfolder. Users of both systems can design presentations, social media graphics, and more with thousands of beautiful layouts and easy access to their Brandfolder of approved, on-brand assets. When a design is ready, it can be published to Brandfolder with the click of a button.

March 5, 2021

Translated Sections and Labels

Bienvenue! Users far and wide will be delighted to see we’ve added the ability to localize two of Brandfolder’s most powerful organization features: Labels and Sections! Now, Brandfolder and Collection administrators can upload translations for their Sections and Labels to make them easier to understand and use worldwide.

February 22, 2021

Figma + Brandfolder Integration

We’ve teamed up with Figma, a leading design platform made to allow teams to build products together. With this new integration Brandfolder and Figma users can access their Brandfolder of approved digital assets to easily build on-brand designs in Figma. After completing a design, you can even publish the final product as a new asset in Brandfolder.

January 11, 2021

Publish from Smartsheet

With Brandfolder and Smartsheet, combining the best of digital asset and collaborative work management makes the handoff from creative production to distribution seamless. Smartsheet and Brandfolder users can now publish completed assets directly from Smartsheet to Brandfolder.

December 10, 2020

Brandfolder + Gelato Integration

Brandfolder has added Gelato to our portfolio of integrations making consistent and quality printed materials possible worldwide, while lowering costs and environmental impact. By combining Brandfolder’s leading digital asset management platform with Gelato’s largest global network of on-demand print production and distribution partners, our mutual customers can now easily manage, print, and distribute their brand assets whenever and wherever they need them.

June 1, 2020

Portals: Curated Content Experiences for your Brand

Portals are like a customizable homepage for your assets and are the best way for admins to curate specific asset experiences for any use case or stakeholder. Building Portals is incredibly easy and requires no technical prowess; the simple UI makes it easy for anybody to create valuable curated content experiences in just a few minutes with a click-and-drag interface.

May 28, 2020

ZIP and Sketch Thumbnailing

Brandfolder now auto-thumbnails ZIP and Sketch files upon upload. If the ZIP/Sketch file contains images, we will find them and use up to 4 to create a collage for the thumbnail. Auto thumbnailing helps keep your Brandfolder beautifully visual, while enabling quicker discovery of assets for your DAM users.

April 20, 2020

Multi Language Assets

Brandfolder is now more global ready than ever! Editable users (collaborators, admins, and owners) can now easily add and edit asset names, descriptions, tags, and custom fields in multiple languages. Consumers of a Brandfolder (i.e. guest and non-users) can then read asset details in their preferred language with a toggle in their View Options.<br/><br/> Available languages are configured in the admin settings. Then asset details in multiple languages can be edited at the individual asset level, to many assets at once with the bulk toolbar, or in batch mode with CSV Metasheets.

March 4, 2020

Download CSV Metasheets

Making bulk edits to metadata in Brandfolder is easy. With CSV Metasheets, admins and collaborators can easily select multiple assets in a Brandfolder and download them into a CSV file to make edits to tags, custom fields, asset names, and descriptions en masse.

February 24, 2020


We've made our Webhooks more robust with improved documentation for our API users. Webhooks enable monitoring your Brandfolder for change events such as creation of new assets, edits of existing assets, and deletion of assets. Webhooks can be used to seamlessly keep your other systems that are integrated with Brandfolder updated and in sync.

February 14, 2020

CMYK to RGB (and vice versa)

Brandfolder now allows non-designers to convert asset colors from CMYK to RGB and vice versa. The CMYK <> RGB feature helps eliminate asset requests for your designers. It also improves productivity for all users by not having to wait on a designer to download an asset, convert to a different color profile in complicated software, and reupload the asset for specific channel color specifications.

January 10, 2020

FTP Ingest workflow

With our new FTP Ingest workflow, users are able to quickly ingest large file sizes, and large quantities, from an FTP server directly into Brandfolder. Admins can set up FTP connections from the bulk management section of a Brandfolder, and then set up rules to automate the flow of where assets should be placed upon ingestion – like Brandfolders, Collections, and Sections. This workflow helps speed up and automate the ingestion process. For example, a photographer can shoot images and automatically upload assets from their camera, to Brandfolder, on the fly.

December 13, 2019

New: Request Download workflow

With the Request Download feature, admins can create share links where downloading assets is disallowed until the user requests access. When Request Download is required, users are prompted to fill out a form, and the form then notifies the admin to the download request. Admins can either approve or deny the asset download request with reasoning as to why. This new Request Download workflow helps automate the process of approvals and ensures all assets being downloaded are not only approved, but also on-brand.

November 22, 2019

Convert metadata into custom fields or tags

With the new Metadata Conversions feature, admins can set up rules to convert embedded and extracted metadata fields into Custom Fields or auto-tags. This helps automate the searchability of metadata and optimizes the ongoing management of your Brandfolder over time. These conversions apply to not only existing assets, but can also be retroactively applied.

November 11, 2019

'My Favorites' now 'My Boards'

Previously known as My Favorites, individual users can now gather groups of assets into Asset Boards, otherwise known as "My Boards." Boards allow for efficient organizing and super quick access to favorited assets from different Organizations, Brandfolders, and Collections. Select the desired assets, click 'Add to: My Boards' within the bulk action bar, and locate those assets within the profile section of your Brandfolder.

November 8, 2019

New View Options

Users can now toggle between different view options for how they want assets to be displayed within a Brandfolder. View options are, also, unique to the individual, as well as different Brandfolders and Collections. Different view options include: - Thumbnail or list view - Sort by - Assets per section - Show custom fields - Hide empty sections

October 25, 2019

Print contact sheet

With contact sheets, users can now preview multiple assets in a clean layout view before printing. Contact sheets are a common need for photographers or editors trying to easily print multiple assets, while stripping away away extra headings, text, and unnecessary shading.

October 9 2019

Prioritize your Custom Fields

Now, Brandfolder admins with a lot of custom fields can select up to 5 to be prioritized or highlighted for their users in the bulk management section of Brandfolder. Prioritized custom fields are displayed at the top of all custom fields listed for an asset within its modal, as well as on the thumbnail version if selected "show custom fields" in our new "View Options" button.

October 7, 2019

Comments & Annotations for enhanced workflow

Now, admins and collaborators can improve their efficiency by collaborating on assets directly within the Brandfolder platform. Instead of manually switching between tools, comment and annotate on the asset itself to save time. And, Brandfolder customers can take advantage of the rest of our suite of workflow features for better collaboration–features like our Advanced Adobe Creative Suite intregation, approvals, notifications, and version timelines.

October 1, 2019

Custom Brand Intelligence reports

Marketers and creatives are constantly being told to be more data-driven, but you shouldn’t have to tackle the facts and figures alone. Check out the comprehensive, and custom, reports Brand Intelligence can run to put your DAM's benefit in clear, digestible context.

September 20, 2019

Collections drop down for quicker findability

New and improved! Now, admins and collaborators can search for Collections from within the Collections dropdown at the top of each Brandfolder. For those customers with thousands of Collections, this drastically speeds up the findability of specific groupings of assets – permissions still holding.

September 16, 2019

Brand Intelligence: Our most important launch yet

Tedious, time-consuming tasks like manually tagging and sorting assets shouldn't take up your entire day. And now, they don't have to. With Brand Intelligence, our proprietary AI engine powering the Brandfolder platform, marketers and creatives can: - Improve search accuracy & asset recommendations using brand-specific tags - Increase the findability of assets - Reduce content waste and costly duplication - Plan campaigns with strategic insights The best part? There's no additional work on your end. Brand Intelligence adapts to you.

July 30, 2019

Custom and Preset Cropping

With Custom and Preset Cropping, marketers and creatives can save time on exporting and deploying digital assets. This new feature makes it effortless to freeform crop or prepare images for social media within the Brandfolder UI. Whether your brand thrives on Twitter, Facebook, Instagram, LinkedIn, or Pinterest, Brandfolder helps consistently implement your brand and meet each platform's image standards.

July 8, 2019

Announcing: Advanced Video Functionality

Brandfolder’s advanced video features just got a major facelift. Stream and process videos faster than ever with HTML5 native functionality; auto-tag full videos for quicker and more efficient searching of assets; or, select our speech-to-text functionality that transcribes your video and adds it to your metadata for enhanced findability.

June 25, 2019

New Brandfolder + Sketch Integration

With Brandfolder's new Sketch integration, creatives can save time by searching, accessing, and inserting assets from Brandfolder without ever leaving the Sketch application. Our plugin seamlessly displays assets from a user's organization, Brandfolders, assets, and even attachments, and allows you to add them directly to a Sketch artboard.

May 24, 2019

New & improved Sign In page

We've refreshed your Sign In page to look and feel more like a brand portal, so all users can have a consistent experience at every touchpoint. Public Brandfolders are more accessible, Brandfolders with access requests are clearly labeled, and we encourage you to upload a background image that reflects your brand. Check out our Knowledge Base article to learn how to customize your Sign In page.

May 17, 2019

Brandfolder is now available in 15 languages!

Brandfolder has gone international! Users can now enjoy the product in 15 different languages, including: Spanish, French, Dutch, Japanese, Chinese, German, English, Thai, Swedish, Italian, Portuguese, Korean, Finish, Greek, and Norwegian. From the footer, toggle to your preferred language. Now that's awesome! Or should we say: now that's impressionnant, increíble, φοβερός, or น่ากลัว!

April 26, 2019


Send-to-Print is a customizable feature that enables users to email brand materials to selected printing companies, directly from your Brandfolder. Read more about benefits of Send-to-Print [here]( "here").

April 11, 2019

Bulk Tagging and Custom Fields!

Easily manage all of your tags in one consolidated location for better consistency and organization throughout your Brandfolder. Create, update, delete, and re-sort tags in bulk through custom fields.

March 8, 2019

Brandfolder's Slackbot is live!

Customers can find and view assets, as well as manage Brandfolder notifications from their company’s Slack app. [Learn more about how it works.](

March 5, 2019

Brandfolder now in other languages!

We're working on making Brandfolder more accessible to our international users, so we've provided a translation tool for the platform. From the footer you can now switch to other popular languages like Chinese, French, and Spanish. More to be added over time!

Feb 28, 2019

Suggested Tags

Tagging has never been smarter - Brandfolder’s machine learning now suggests tags for your assets based on other assets in your Brandfolder, as well as your tagging habits. Navigate to the asset modal 'Edit' tab to see it in action. The machine learning accuracy that drives this will continue to improve over time.

Feb 1, 2019

Asset Score is live!

Take the guesswork out of which creative assets are actually working for your brand. Asset scores help you to quickly understand the success, and potential success, of a piece of brand collateral.

Dec 7, 2018

Advanced Version History ⏮

Now you can see, download or revert to previous versions of an attachment. From the asset "Usage" tab users now have robust oversight into all the changes made to attachments, ensuring content is never lost.

Dec 2, 2018

Be Notified About Expiring Assets 🔔

Users who have downloaded assets with an expiration date will receive notifications that the assets will be expiring soon.

Nov 5, 2018

Replace Attachments

From the asset's "Edit" tab you can drag and drop a file (or browse for one) to replace the attachment. Previous versions of your attachments will remain stored in the "Version History" under "Status."

Nov 2, 2018

Contentful Integration

We love Contentful's headless CMS and you should too. Now you can easily utilize assets, imagery, and metadata inside Brandfolder directly within Contentful.

Oct 29, 2018

Asset Modal Redesign

<p>Our asset modal has a new look! Some of the new changes include:</p> - Reorganization with the tab navigation - In-depth usage monitoring with share link and CDN link tracking - CDN link-builder with size and file type customization - Duplicate and similarity detection - Workflow enhancement

Oct 16, 2018

Password Strength 🔐

To further ensure the security of the Brandfolder platform, new users are required to create a complex password with strength standards.

Oct 7, 2018

Strict Search Within Organizations 🔍

From your brand's Org page users will now see a more refined search input, as well as an option to only search on strict terms.

Oct 5, 2018

New Integration: Brandfolder + JIRA

Brandfolder is now integrated with the #1 workflow platform, Atlassian's JIRA. Find out how Brandfolder works with your team's JIRA account.

July, 2018

Microsoft Office Plugin

Easily insert images from Brandfolder into your PowerPoint presentations and Word documents.

May 1, 2018

Duplicate and Similar Images

Our machine learning models are getting better everyday. Quickly find duplicate images and similar images based on many different asset features.

Apr, 2018

List View, Filters, and Sorting

We love our UI and now we love it even more. With the additions of list view, filters, and more sorting options; Brandfolder is now faster and easier to use then ever before.

Sept 1, 2017

Text Extraction

Brandfolder will extract text from images as well as text from pdf, office, and dozens of other file types. The extracted text is included in all search queries so your users can find content without any manual tagging.

July, 2017


Edit images and text within ad creative, sales collateral, brochures, business cards and more, and share them directly from the Brandfolder platform. By exporting InDesign files as templates, you can designate which content is editable within Brandfolder. This enables your sales team, marketing team, or any other non-designers to use them on the fly.

Jan 5, 2017

Insights and Analytics

Measure your brand impact by analyzing usage within your Brandfolder. Track usage for compliance, improve ROI with actionable assets on your brand health and usage, ensure the resources spent creating your brand assets are paying off across your distribution channels.

Nov 1st, 2016

Advanced Video

Upload, preview, and transcode videos in many different formats. Export includes resizing, changing formats, trimming, watermarking, and even animated gifs.