Brand guidelines are the strategic outline of the why and how of your brand, defining why it is the way it is and how it should and shouldn’t be utilized along with a defined set of rules that help explain how your brand works. Brand guidelines exist to ensure that anyone using your brand does so in a consistent, approved manner by providing them the tools and standards with which to do so.

You'll find a library of Alexander Waterworks brand assets here. This is not a complete repository, if additional assets are needed feel free to reach out to

All rights reserved. Usage requires authorization from a representative of Alexander Waterworks or

Consistency is at the heart of every successful brand. This brand folder serves as your guide to the changes that are being implemented and the changes that are to come. Please refer to this guide when creating signs, social media posts, printing, t-shirts, posters, or any other piece that would carry our name. Please follow this guide so we may better communicate who we are and what we stand for.

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