THE COULEUR NATURE BRAND IS A LIFESTYLE AND EXPERIENCE IN THE CULTURE AND AESTHETIC OF FRANCE AND ALL THINGS TASTEFULLY REFINED. OUR CUSTOMER IS A MATURE WOMAN THAT SEEKS SOPHISTICATION, EXCLUSIVITY, AND WANTS TO BE ACKNOWLEDGED FOR HER DISCRIMINATING TASTE IN ALL THINGS HOME. SHE ENTERTAINS CONSISTENTLY AND IS GIFTED IN CREATING MEMORABLE EXPERIENCES IN HER HOME. SHE IS NOT FUSSY AND LOVES APPROACHABLE HOME DECOR THAT IS DISTINCT FULL OF COLOR AND CAN BE INCORPORATED FOR EVERYDAY USE. SHE “LIVES” TO BE ASKED WHERE SHE FOUND HER DECOR PRODUCTS AND PRIDES HERSELF ON BEING ON TREND YET NOT SEEMING ELITIST.

OUR ETHOS AS A LUXURY HOME DECOR COMPANY IS THAT EVERY CUSTOMER EXPERIENCE, WHETHER AT A TRADE SHOW, ON THE INTERNET, DIGITAL MARKETING, OR VIDEO COMMUNICATES AN EMOTIONAL RESPONSE FOR HER. SHE SEES HER DESIGN ASTHETIC, HOME, AND LIFESTYLE EMBEDDED IN THE CONTENT. WHETHER IT BE THE PRODUCTS USED, COLOR PALETTE, LANGUAGE, OR TIPS. SHE THINKS “THEY GET ME”.

BRAND PILLARS:

1. GATHERING/ENTERTAINING
2. NASTALGIA/COLOR
3. FRANCE/HOLIDAY TRAVEL