Introducing Brandfolder People Tagging for Smarter Digital Asset Management

We’re all familiar with the saying “put a face to a name,” but what about putting a name to a face? That’s exactly what Brandfolder People Tagging helps teams do!

This AI-powered feature release is just another step toward smarter and more efficient digital asset management, ensuring your content library is not just a repository, but a strategic, self-optimizing resource. Let’s dig into this new functionality in more detail.

Save Time Tagging and Finding Photos

Maybe you’re a human resources manager at a giant enterprise organizing executive and customer photos from a major event. Or perhaps you’re a marketing specialist at a media company searching for images of a particular spokesperson for a large campaign. Either way, finding and tagging pictures of people is a highly manual and time consuming process.

Until now, that is. People Tagging uses AI-powered facial recognition to automatically identify, group and tag people in photos. Along with Brandfolder’s automated metadata tagging capabilities, People Tagging saves teams significant time when uploading and organizing assets. It also ensures all images are quickly and easily discoverable, supercharging operational efficiency.

Automate Compliance and Mitigate Risk

We’ve all heard stories about celebrities like Gigi Hadid and Khloe Kardashian being sued for six-figures simply for posting photos of themselves on social media. Clearly, image licensing and usage rights are complex, and present major risks if not managed closely.

Maintaining compliance is impossible without meticulously labeling photos of celebrities, models, influencers, spokespeople, and others. Fortunately, People Tagging transforms this traditionally manual and error-prone endeavor into a simple, automated process, drastically reducing the legal, brand, and financial risks associated with publishing images of people on social media and other public-facing platforms.

Try People Tagging Today

The good news? People Tagging is now available to all Brandfolder customers! The better news? If you’d like to get early access to cutting-edge features like this moving forward, sign up for our Brandfolder Insiders program.