It's Past Beer Thirty: Craft Beer Branding Panel [RECAP]

by Brandfolder

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In case you missed our Denver Startup Week panel on craft beer branding, “It’s Past Beer Thirty: How To Differentiate Your Brand In A Saturated Market,” (or had one beer too many during it), we’ve rounded up the main highlights and takeaways for you. This is broken down by major themes, challenges, and strategies that came up during the panel.

PANELISTS AND HOST:

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MAJOR THEMES - Local presence and feel

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BRANDING CHALLENGES

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STRATEGIES (AND TOOLS) FOR BRANDING IN CRAFT BEER

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BEST QUOTES Matt Neren: “Success is when what you care about becomes what your customers care about.”

Chad Melis: “Your tribe of followers are the ones who will define your brand and make it unique.”

Grant Babb: “We’re here for the passion of it, the brewing, the love of the culture and the industry.”

Shannon Berner: “We’re trying to focus on the people behind the brand and how each of them are characters (of the brand) in and of themselves.”

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*All professional photography courtesy of Leslie Van Stelten Photography.

If you’re a small-to-medium business or craft brewery, what do you do when it comes to branding? Comment below to let us know or feel free to share this recap on craft beer branding!

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