Imagine you’re speeding down the highway, music up, windows down and wind blowing through your hair. Suddenly you notice an abandoned tire right in the middle of the road blocking your path. You quickly glance at your blind spot, put on your blinker and seamlessly switch lanes without missing a beat.
This is the type of resilience and agility brands are now expected to embody when navigating recent market-altering events like the COVID-19 pandemic and looming recession. So we set out to discover how well marketing and creative teams are handling this new normal, what happens when they fail to change course fast enough and the tools they need to keep up.
Take a look at the below infographic to see what 300 creative operations and marketing professionals had to say about the growing impact and importance of brand resilience.