Time and Money: It's All About Your DAM ROI

Last year we surveyed Brandfolder customers as well as other Marketing and Creative professionals to learn more about their experience with Digital Asset Management (DAM). And right now, we’re getting ready to launch our second survey to compile new data for our upcoming State of DAM Report. As we review and update our survey questions, I thought it would be a good time to reflect on some of the responses from last Fall that stood out most to me .

Learn more about the State of DAM by reading our 2015 Report.

One of the biggest take-aways stemming from our 2015 data collection? Marketers waste 62.5 hours annually searching for brand assets. A figure that doesn’t even include the amount of time Marketers spend creating, managing, and distributing assets. (It will be interesting to see how this statistic changes when we collect responses for our updated report.)

Another surprising finding: 60% of respondents said they did not currently use a Digital Asset Management platform. As the need for new and different content created for a myriad of different uses (in-store, on a screen, on your smartwatch) continues to grow exponentially, marketers who do not implement a system for managing all of their assets will quickly be left behind.

So beneficial

So if you don’t already have a DAM platform in place, why not? There are benefits aplenty. As our past survey respondents indicated, DAMs help users:

• Easily share assets internally within their organization
• Easily share assets externally with press and partners
• Organize and manage all brand assets from a single location
• Enforce brand guidelines and maintain brand consistency
• Cease responding to one-off asset requests

If these reasons sound good to you, it’s because they are. DAMs are essential for ensuring brand consistency, saving valuable time, and increasing organization wide efficiency.