Skip to main content
Brand Collective podcast logo

About Angie Badgett

Executive Director, Global Project Management and Strategic Solutions

Angie Badgett serves as the Executive Director of Global Project Management and Strategic Solutions at Celerion, a leading clinical research organization dedicated to testing and supporting the development of new medicines in collaboration with pharmaceutical companies. With a tenure spanning back to 2006, Angie has played a pivotal role in the growth and success of Celerion, rising through the ranks with a series of progressively responsible positions. Her adept management skills are evident in her oversight of a team of department heads, ensuring seamless coordination and driving consistent revenue growth.

Angie Badgett

Celerion x Angie Badgett: How Medications Get to Market

Episode Summary

Prepare to put popular assumptions about “Big Pharma” and clinical trials to the test (pun intended). In this podcast episode, Celerion Executive Director Angie Badgett offers a fresh, insider perspective on what it means to market major clinical research studies to the general public. From translating scientific terminology to laypeople's terms to infusing regulatory compliance with creativity, Angie and her team are on a quest to humanize the pharmaceutical industry and highlight how research volunteers can support the greater good. Tune in to learn why you shouldn’t believe everything you see on Netflix, and what it takes to build a reputable brand with real customer relationships. 

Key Takeaways: 

  • We explore key challenges and solutions when it comes to working with marketers and creatives in highly regulated industries. 

  • Didn’t expect a clinical research organization to be on TikTok? Angie explains why social and word-of-mouth marketing are instrumental to Celerion’s success. 

  • As a 19-year Celerion veteran, Angie discusses what it takes for a company to create a culture of employee loyalty and long-term satisfaction.

  • We learn about the four levels of conversion that Angie and her team use to measure the impact of their marketing initiatives.