About Brianna Huynh
Creative Director, Agency Fifty3
Brianna Huynh is a creative director who’s worked with brands like Nike, Gatorade, Nationwide and Salesforce to create experiences that both stand out from the rest and sink in with the audience. Brianna's leadership, creative prowess, and ability to execute is recognized by clients and team members alike. She honed her skills in design and brand management while working in sports and eventually made the leap over to tech. She’s built a reputation for original thinking and based on our conversation, we can see why.
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Brianna Huynh
Agency Fifty3 x Brianna Huynh: Experiential marketing and brand development
Episode Summary
How do you build a brand? There are tactical, strategic and even philosophical questions that come into play when answering a question like this. Arguably every brand is working to elicit an emotional response and a cognitive attachment with its audience. But the avenues to do so are wide-ranging. In this episode, we dig in with Agency Fifty3’s creative director, Brianna Huynh by discussing her passion: experiential marketing and the power it has to shape opinions and move the needle.
Key Takeaways:
How do you bring a brand to life? Bri walks us through experiential marketing and what this means for brands to create brand loyalty and recall.
Personalization vs Individualization. We’ll discuss what the difference is and what it means for your target audience.
Expectations from consumers have changed. Brands can no longer stand by and be silent. But what does this truly mean?