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Chris Maxwell

lution x Chris Maxwell: Embracing Creativity In-house

Episode Summary

Despite spending years on the creative agency side working with exciting brands like PlayStation and Coachella, when Chris Maxwell decided to bring most of Anheuser-Busch InBev’s marketing in-house, there was only one question on everyone’s mind: Why didn’t we do this sooner? And now, as the founder and CEO of lution, Chris gets to help some of Australia’s most beloved brands do it daily. In this episode, Chris explains why having a “hybrid” agency model is the future of marketing, discusses the unexpected benefits of establishing creative capabilities in-house, and shares practical tips he uses to nurture creative diversity among his clients. Grab a beverage and “have a crack” at listening to this episode, as Chris would say! 

Key Takeaways: 

  • We explore what it means to employ a “hybrid” agency model and how in-house and external teams can work together.

  • Ever wonder what it’s like to shape the image of some of the world’s most well-known brands? Chris shares his experience working with Ford, Miller Brewing Co., and more. 

  • We discuss the importance and impact of creative inspiration for marketers and their entire companies. 

  • Chris shares the first and most pivotal step to starting an in-house agency, plus his three-phase roll-out strategy.