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Erika Strassberg

The Weathered Wick x Erika Strassberg: Keep Your Passion Burning

Episode Summary

Corporate event planner turned candle business founder, our latest guest, Erika, manifested her dreams during the pandemic. After the nature of corporate events changed entirely, Erika decided to lean into an experience-based concept by creating a candle studio. The Weathered Wick is all about creating genuine, catered experiences for their guests. In this episode, we dive into how Erika started a business from the ground up and discuss some of the challenges she faced along the way. We unpack the importance of remaining true to yourself and how social media helped her have a successful first year. This episode is jam-packed with helpful advice for anyone dreaming of starting their own business!

Key Takeaways:

  • We discuss how you can effectively gather business inspiration from your own experiences. 

  • Do you have the itch to start your own business? Erika shares how she got the courage to take the leap of faith. 

  • We learn the importance of remaining authentic to yourself while crafting a brand from scratch.

  • Erika shares why in-person experiences are more important today than ever before.