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Jeff Graham

Cactus x Jeff Graham: In Service of the Work

Episode Summary

This week, we’re joined by President & CMO at Cactus, Jeff Graham. With extensive agency experience, Jeff brings an incredible perspective of the true role of the account service department and how their work can drastically improve the creative quality and output of any agency. Jeff shares stories from his previous life at Crispin Porter + Bogusky, as well as insights into the incredibly meaningful work he’s leading at Denver-based Cactus. We dive into how mission driven marketing comes to life in the agency world, fabulous advice that Jeff has for others in the industry and so much more! 

Key Takeaways:

  • Did you know that men are 4x more likely than women to die by suicide? Jeff shares the work him and his team are doing to help solve this difficult problem. 

  • Jeff shares how deep his passion is for one of the agencies he previously worked for – which may or may not have resulted in a tattoo!

  • We discuss how account reps can best support their creative counterparts in the agency world.

  • Jeff speaks to the importance of work that focuses on behavior change.