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Karrie Sanderson

CMO x Karrie Sanderson: Foundations First

Episode Summary

We started this podcast with the idea of sharing stories behind the brands that we all know and love, and this episode does just that. Karrie Sanderson, former CMO of Typeform, has a wealth of experience working for some of the world’s most well known brands such as Coca-Cola & Starbucks. In this episode, Karrie gives us an inside look into just how essential foundations are for building a successful brand. She shares tactical ways to go about building foundations as well as real world stories to bring it all to life. Karrie shares invaluable advice from her many years of experience across a variety of industries. Marketers and creatives alike will undoubtedly learn something from this episode!

Key Takeaways: 

  • Have you ever wanted to hear some of the stories behind Coca-Cola & Starbucks? Karrie shares some incredible insight! 

  • Karries dives into the necessity for brands to build an emotional connection with their customers – and discusses what this looks like in the B2B world. 

  • We discuss how important it is to be a life-long learner and to never stop being curious.

  • Karrie shares how brand guidelines should be seen as guardrails and some experimentation is healthy.