About Kyle Skinner
Social Media Engagement Manager, Patreon
Kyle Skinner is a seasoned social media veteran and currently the social media engagement manager at Patreon, a company that helps creators to get paid for their work. Having spent his early career helping to build the social media program at the Oakland Athletics baseball club, Kyle made the jump to Patreon to be a part of the company’s mission to get creators paid. There, Kyle focuses on engaging with artists, musicians, writers — creators of all kinds — to keep doing what they love and find ways to support them, whether they’re on the Patreon platform or not. He is known for his work building communities, advocating for creators, and having fun along the way.
Kyle Skinner
Patreon x Kyle Skinner: Creativity in community
Episode Summary
Communities are built through little moments, genuine connections between people and the world around them. Building a community from a brand perspective means removing the self-promotion and putting the moment ahead of the message. That’s just a glimpse of what Kyle Skinner, social media engagement manager at Patreon, talks about with us. Tune in to hear how he goes above and beyond, not to win points for the brand, but just to show support for fellow creators.
Key Takeaways:
First and foremost: why community management? We’ll explain why building a community beyond the brand matters
We dive into what it means to be at the intersection of art and commerce
Kyle explains the power of empowering communities through creation
The team discusses why it’s so important support your community without requiring something in return