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Mark Meisner

Kwik Trip x Mark Meisner: Connecting Emotionally to Consumers

Episode Summary

Marketing has changed a lot over the last twenty years, but one thing remains the same: the need for brands to connect emotionally to their consumers. That’s how Mark Meisner, director of marketing and advertising at Kwik Trip (that’s “Kwik Trip” with a “K!”), has successfully positioned the convenience store brand as anything but a convenience. In this episode, Mark shares his strategies for connecting with and building brand loyalty among Kwik Trip’s 17 million+ weekly store visitors despite today’s highly fragmented market. Whether via social media influencers or sponsoring a local sports team, Mark has a knack for taking shoppers beyond the transaction and growing meaningful consumer relationships. Get ready to love this episode!

Key Takeaways: 

  • We talk about why radio jockeys were the first influencers and the role “terrestrial radio” plays in today’s digital world.

  • Are partnerships with local sports teams part of your marketing plan? Mark convinces us that they should be.

  • We learn about reaching niche audiences by building authentic, reciprocal relationships with micro-influencers.

  • Mark shares his hot take on using AI in-store and crafting frictionless shopping experiences.