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Maya Draisin

TIME x Maya Draisin: Queen Elizabeth, Web3 and the New World of Publishing

Episode Summary

We’re excited to share this week’s special live episode from Smartsheet’s ENGAGE 2022, where we sat down with Maya Draisin, Chief Brand Officer of TIME.

Growing up the daughter of an artificial intelligence scientist left Maya with a fascination and passion for technology and exploring uncharted territory. In this episode, Maya shares with us how she spent the last 3 years at TIME pushing boundaries with  NFTs, exploring Web3 and finding new mediums to deliver on the trusted  content TIME has created for nearly a century. 

Maya’s a wealth of knowledge when it comes to making sure iconic brands stay modern and test new waters. Before she came to TIME, she worked on brands like WIRED, GQ and The New Yorker. And she co-founded the Webby Awards, which are designed to honor excellence in the digital world. From immersive experiences to watching how the incredible editorial team responds to monumental news like the passing of Queen Elizabeth, Maya’s intellect and passion for her industry are clear from the very start and it makes for a great conversation. This episode is definitely one you don’t want to miss. 

Key Takeaways:

  • Maya discusses how capturing pivotal moments, like Queen Elizabeth’s passing, can mobilize an entire organization to adapt and act quickly. 

  • We learn what it takes to have a cross-generational legacy brand that stands the test of time.

  • Maya reveals how TIME is diving into new frontiers with Web3 and what not to do as a brand exploring the next evolution of the internet.

  • Maya explains why she’s so interested in new mediums for storytelling and what they’re working on now