About Maya Draisin
Chief Brand Officer, TIME
Maya Draisin is the Chief Brand Officer at TIME where she leads all of TIME’s worldwide marketing efforts including brand, advertising, consumer and communications reaching 100 million people digitally on a monthly basis.
Prior to joining TIME, Maya was the VP of Marketing at Conde Nast, where she oversaw several iconic brands including WIRED, The New Yorker, Vanity Fair, GQ, Pitchfork and Teen Vogue. She was also cofounder of The Webby Awards and its judging body, The International Academy of Digital Arts and Sciences. In her spare time, she enjoys traveling to new places and watching basketball with her two teenage boys.
TIME x Maya Draisin: Queen Elizabeth, Web3 and the New World of Publishing
We’re excited to share this week’s special live episode from Smartsheet’s ENGAGE 2022, where we sat down with Maya Draisin, Chief Brand Officer of TIME.
Growing up the daughter of an artificial intelligence scientist left Maya with a fascination and passion for technology and exploring uncharted territory. In this episode, Maya shares with us how she spent the last 3 years at TIME pushing boundaries with NFTs, exploring Web3 and finding new mediums to deliver on the trusted content TIME has created for nearly a century.
Maya’s a wealth of knowledge when it comes to making sure iconic brands stay modern and test new waters. Before she came to TIME, she worked on brands like WIRED, GQ and The New Yorker. And she co-founded the Webby Awards, which are designed to honor excellence in the digital world. From immersive experiences to watching how the incredible editorial team responds to monumental news like the passing of Queen Elizabeth, Maya’s intellect and passion for her industry are clear from the very start and it makes for a great conversation. This episode is definitely one you don’t want to miss.
Maya discusses how capturing pivotal moments, like Queen Elizabeth’s passing, can mobilize an entire organization to adapt and act quickly.
We learn what it takes to have a cross-generational legacy brand that stands the test of time.
Maya reveals how TIME is diving into new frontiers with Web3 and what not to do as a brand exploring the next evolution of the internet.
Maya explains why she’s so interested in new mediums for storytelling and what they’re working on now