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Sara Cook

Homecare Homebase x Sara Cook: Putting People First

Episode Summary

Marketing in a sensitive industry like home healthcare can be a challenge, but for Sara Cook, Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), the key is caring about what matters. Whether sitting side-by-side with doctors and nurses in her early days as a traveling implementation consultant or wrangling creatives in her current role, Sara lets empathy lead the way. In this episode, she shares how she boomeranged between creative and technical positions before striking the perfect balance, how she communicates with her team (sometimes a picture is worth a thousand words), and why she loves car commercials. Ultimately, Sara tells us, the best marketing message is about making someone’s day better — so listen up for a mood boost!

Key Takeaways: 

  • Sara tells us how working as an implementation consultant taught her what users really care about (and that marketers don’t always get it right).

  • We talk about the commercials that make us cry — and why those heartwarming ads work.

  • Are you more left-brained or right-brained? Sara shares how she harnesses both creativity and organizational skills.

  • We discuss how the pandemic shone a spotlight on home-based industries and generated lasting change.