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About Sarah Valente

Director of Business Operations and Project Management at Berklee College of Music

Sarah Valente, better known as 'Val', is a dedicated project management professional, currently serving as the Director of Business Operations and Project Management at Berklee College of Music within the Communication and Marketing Division. Beginning her career as an educator and artist, Val brings a unique perspective to fostering innovation in higher education. With a PMP certification and an MBA, Val has a proven track record of bringing together cross-functional teams, implementing streamlined solutions, and enhancing efficiencies across various departments at creative institutions. Val is passionate about streamlining processes to create more time for creatives to make their impactful and meaningful work. To this end, she is adept at using project management software to automate workflows and improve collaboration. Her expertise in collaborating with creative teams allows her to develop and implement strategies that enable artists and educators to thrive. This dedication and creativity were recently recognized when Val was invited to join the Smartsheet Overachievers and awarded Berklee's Collaboration Award.

Sarah Valente

Berklee College of Music x Sarah Valente: Marketing Creative Institutions

Episode Summary

Sarah “Val” Valente of Berklee School of Music talks about the importance of spotlighting student creativity and nurturing artistic growth when marketing creative institutions. Tune in as we chat about tailoring marketing to students and alumni, creating local creative ecosystems, and being in the business of supporting big dreams.

Key Takeaways: 

  • We talk about marketing tailored to creatives in multiple stages of their journey, from student to parent to alumni.

  • Learn how Berklee achieves long-term brand appeal by ensuring their degrees support students beyond their time at school.

  • We explore the impact and responsibility of creative institutions who ethically support the dreams of their students and faculty.