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Creative Operations Manager
Prior to Brandfolder, Duo Security utilized a different DAM solution that has recently been purchased by a large European-based DAM. However, after implementing this platform, Brandon Nalband, Creative Operations Manager, found that it simply failed to solve the fundamental pain points plaguing his creative team. And, most importantly, Brandon struggled with getting his 800+ employees to adopt the platform.
One major issue Brandon experienced with the previous system was the organization structure. Like many cloud storage providers and DAMs, it was also based on a folder structure hierarchy. With assets buried in poorly-named folders, Brandon struggled to feel confident when sending his stakeholders to the DAM to access assets.
Other pain points Brandon experienced with this DAM included:
As a creative operations professional, Brandon's main goal is to drive efficiencies through improved processes. Brandon needed a better DAM platform to meet Duo's specific needs and serve as a single source of truth for their marketing, sales, and graphic design teams.
The improved efficiency would hopefully allow the internal creative agency to work on the strategic projects that drive the business forward instead of responding to asset requests, create an advantage in growing their customer base, and educate the marketplace about their solution.
Now with Brandfolder, Brandon can easily organize, find, distribute, and analyze Duo's internal assets with Brandfolder features like:
With Brandfolder's user-friendly platform and robust findability features, Duo has been able to give 800+ employees a single source of truth while eliminating unnecessary strain on Brandon's internal creative agency. By knowing what's accessible and exactly how to find it, sales and marketing team members help strengthen the Duo brand by bringing the correct assets to market.
By knowing what's accessible and exactly how to find it, sales and marketing team members help strengthen the Duo brand by bringing the correct assets to market in a self-service manner. And, Brandon and his team no longer get hundreds of asset requests to resize that logo or convert the file type to a different format.
With our advanced search capabilities that use natural language processing, stakeholders can search and find assets within seconds. And, edits within an on-brand template are all it takes to fit any number of unique sales scenario or launch a marketing campaign quicker.
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