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Vermont Cider Co.

Whether it's the refreshing taste, the resurgence of craft beverages, or the benefit of being naturally gluten free, it's safe to say that hard cider is having its heyday. No company is more involved in the renaissance of cider than Vermont Cider Company.

Cheray MacFarland profile

Cheray MacFarland,

Marketing Operations Manager

Company Stats

  • Artfully crafted in Vermont
  • Reinvigorated American hard cider in 1991
  • More than 6 cider brands distributed
wood barrels

Challenge

With seven dynamic, multinational brands to manage, Vermont Cider Company is constantly sharing logos, sell sheets, posters, and other marketing materials with different users across the globe. While such digital assets are critical to brand growth, Vermont Cider Company did not have a dependable location in which to manage them. This posed a major challenge for such a busy brand. The beverage company needed a way to quickly share assets with hundreds of wholesalers. However, each version of an event poster, sell sheet or new product release existed in a different location. In this situation, it was extremely time-consuming to locate updated assets from different brands and share them upon request.

people clinking glasses of cider

Solution

Vermont Cider Company implemented Brandfolder to improve communication, standardize organization, and strengthen each of its seven brands.

Before Brandfolder, we had two separate sites for seven different brands. Now, we have a one-stop, easy-to-use asset management platform that helps us stay organized.

- Cheray MacFarland, Marketing Operations Manager

Organize

Vermont Hard Cider organized its assets with tags such as #sellsheet and #pos, making each Brandfolder easy to navigate. And with custom sections labeled "Product Shots," "Sell Sheets," and "New Products," the company knows that wholesalers will always find the asset they are looking for.

Update

To be sure that each of their available brand assets are relevant, employees that have been added as collaborators can update and delete assets instantly. This eliminates the hassle of deciphering between different versions of the same asset.

Share

To protect the integrity of its brands' assets, Vermont Cider Company created customized permission levels for each user. Both wholesalers and employees are given secure, on-demand access to all of the brand assets they need, when they need them.

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