Forty years after the first [Earth Day](https://en.wikipedia.org/wiki/Earth_Day), greater pressure is being applied to brands to address environmental problems alongside day-to-day [brand management issues](https://en.wikipedia.org/wiki/Brand).

According to a study by Edelman, 73% of consumers would switch brands if a different brand of similar quality supported a good cause.  Consumers are more familiar with various social issues that impact the quality of their lives. As a result it should come with no surprise that there has been a 33% increase since 2008 of consumers that believe “it is acceptable for brands to support good causes and make money at the same time”; <a href="http://purpose.edelman.com/slides/introducing-goodpurpose-2012/" target="_blank">76% in 2012</a>.

With that data in mind, here’s a round-up of some of the best articles to help you “green” your brand:

- [How Green Is Your Brand? - NYTimes.com](https://opinionator.blogs.nytimes.com/2008/06/16/how-green-is-your-brand/){:target="_blank"}

- [Green Power: A Low-Cost Boost to Your Brand and Bottom Line - Entrepreneur.com.](https://www.entrepreneur.com/blog/223421){:target="_blank"}

- [10 ways to “green” your brand – iMediaConnection.com.](https://www.imediaconnection.com/content/17876.asp){:target="_blank"}

- [Greening Your Brand: Frivolous or Essential? - Green Business Bureau.](https://www.gbb.org/members/blog/Greening-Your-Brand){:target="_blank"}

- [Why It’s Important to Tell the Story of Your Green Brand — Eco-Office Gals.](https://eco-officegals.com/why-its-important-to-tell-the-story-of-your-green-brand/){:target="_blank"}

- [How GREEN is Your Brand? – TMP Worldwide Advertising & Communications, LLC.](https://www.tmp.com/articles/how-green-is-your-brand/571/){:target="_blank"}

- [Communicating Your Green Credentials - Sustainable Business Forum.](https://sustainablebusinessforum.com/sbtoolkit/72121/green-marketing-and-communicating-your-green-credentials){:target="_blank"}

- [Why your brand should go green – iMediaConnection.com](https://www.imediaconnection.com/content/30317.asp){:target="_blank"}

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