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99 Essential Marketing Tools To Be Thankful For
Can you imagine your work day without a single marketing tool?
We can’t!
From growing our social media audience to achieving stronger team collaboration, we rely on so many platforms, tools, and apps not only to do our jobs, but to do our jobs well.
In honor of thanksgiving, Brandfolder’s marketing team decided to compile a list of essential marketing tools we’re thankful for. For your convenience, we’ve alphabetized this list and tagged each tool with one keyword. Some tools fall into multiple categories, but we used our best judgement to choose just one hashtag for each.
Just hit ctrl/command + f and type in one of these hashtags: #analytics, #content, #digital, #productivity, or #socialmedia to sort through the list.
If you spot a few tools you’re thankful for, show your gratitude by sharing this list!
Analyze your marketing channels in real-time with detailed segmentation using this enterprise analytics solution. #analytics
2. AdRoll
Reach customers across all apps, browsers and social media with this comprehensive retargeting platform. #digital
3. Smartsheet
Efficiently collaborate with teams and manage projects using their advanced web and mobile apps. #productivity
4. Autosend
Add event-based email, push and SMS messages to your web and mobile apps with this simple tool. #productivity
5. Boomerang
Control when you send and receive email messages using this easy email scheduling app. #productivity
6. Brandfolder
Store, share, and showcase your important brand assets, and achieve a more consistent brand story with this powerfully simple cloud-based platform. #productivity
7. Buffer
Schedule, share, and analyze social media posts across all major channels. #socialmedia
8. BuzzStream
Research influential contacts, manage important relationships, and curate personalized conversations with this influencer outreach platform. #socialmedia
9. Buzzsumo
Identify top shared content and industry influencers using this handy content marketing intelligence tool. #socialmedia
10. Calendly
Stop playing email tag and start using Calendly to schedule meetings seamlessly with everyone. #productivity
11. Canva
Create beautiful images for social media, presentations, and blogs with Canva’s custom templates, photos, and easy-to-use design editor. #content
12. Charlie App
Make a killer first impression with Charlie App, the tool that gives you a detailed one-sheeter of everyone you’re going to meet. #productivity
13. Check My Links
Keep your website in perfect shape with this browser extension that scans your entire website for broken links. #productivity
14. Click to Tweet
Select a powerful phrase in your blog post, then add a click to tweet button to make it easily shareable by others. #socialmedia
15. Conspire
Unleash the power of your professional network with Conspire, the tool that leads you to the people, ideas and resources you need to supercharge your career. #productivity
16. CoSchedule
Easily schedule editorial calendars and collaborate with teams using this planning tool for content marketers. #content
17. Crazyegg
Optimize your website by seeing how visitors behave with this heatmap and activity insight tool. #digital
18. Dashlane
Keep all your confidential information in one place and auto-fill online forms using this password manager. #productivity
19. Email Hunter
Identify professional email addresses based on domain name and LinkedIn profiles. #productivity
20. Emma
Create, send and track email marketing newsletters and campaigns that drive brand awareness. #content
21. Evernote
Store your notes across all your devices and keep them organized through notebooks and tags. #productivity
22. Feedly
Organize all your favorite publications into collections based on themes and easily locate articles to read and share later. #content
Take a stand against stock photos by searching through thousands of high-quality photos attributed with a Creative Commons license. #content
24. Flipboard
Discover and share the best content on the web with this content aggregation tool. #content
25. Followerwonk
Explore and expand your social network using this twitter analysis tool. #socialmedia
26. G2 Crowd
Compare similar software based on customer reviews and ratings. #digital
27. Ghostery
Accelerate your business’ site speed and clean up tags for an efficient and trusted digital experience. On the consumer side, see who is tracking you online and decide which trackers to block. #digital
28. Google Adwords Keyword Planner
Create search network campaigns by locating keyword ideas and offering estimates of their performance. #digital
29. Google Alerts
Discover and track interesting content by setting text or email alerts based on keywords. #content
30. Google Analytics
Gather all the website data you need to make intelligent marketing and business decisions with this comprehensive web analytics service. #analytics
31. Google Drive
Securely create, store, and share all your digital files with Google Drive. #content
Save memory with this Chrome extension that automatically recognizes unused tabs and puts them to sleep. #productivity
33. Hello Bar
Engage visitors and convert them into customers by implementing this handy notification bar on your website or app. #digital
34. Hemingway App
Streamline your content with this editing app, which helps you identify complex sentences and common errors that make your writing hard to read. #content
35. Headline Analyzer by CoSchedule
Write effective headlines that drive social traffic and boost SEO value. #digital
36. Hootsuite
Manage and measure your brand’s social media activity from one intuitive dashboard. #socialmedia
37. Hotjar
Better understand your web and mobile visitors with heatmaps, funnels, polls, and a combination of other tools. #digital
38. Hubspot
Attract visitors, convert leads, and close customers using this inbound marketing and sales platform. #digital
39. Hubspot’s Blog Topic Generator
Enter three different nouns and this blog topic generator will offer five useful blog topic ideas to use. #content
40. Influitive
Mobilize customer advocates for your brand, who are important for supporting marketing campaigns, referring new clients, and driving leads. #digital
41. Intercom
Send personalized emails and in-app messages to foster more direct communication with customers. #digital
42. iSpionage
Download competitor keywords and easily monitor PPC landing pages with the click of a button. #digital
43. Kapost
Manage every step of your B2B content marketing strategy with this content platform. #content
44. Keyword Tool
Locate unique keywords with this free online alternative to Google AdWords. #digital
45. Kissmetrics
Garner key insights and track timely interactions to make smarter marketing decisions and help turn visitors into customers. #analytics
46. MailChimp
Manage contacts, execute email campaigns, and track results using this comprehensive email marketing solution. #content
Create customized buyer personas for any business using this step-by-step guide. #digital
48. Mention
Monitor web and social media conversations about your brand in real-time and keep up with important conversations. #socialmedia
49. Mixpanel
Track interactions from web and mobile customers and measure their engagement. #analytics
50. Momentum
Eliminate distractions and improve productivity with this personalized dashboard that displays your to-do list on new tabs. #productivity
51. MozBar
Easily access important SEO metrics and insights as you surf the web. #analytics
52. Oktopost
Curate, publish and measure social marketing efforts with this B2B social media management tool. #socialmedia
53. Open SEO Stats
Get access to Google PageRank, Alexa Rank, traffic stats, and page speed with this useful browser extension. #analytics
Research and check backlinks to locate top pages and identify link building opportunities. #digital
55. Optimizely
Personalize and optimize customer experiences across desktop, mobile and web apps with Optimizely. #digital
56. Pablo by Buffer
Quickly create engaging and effective social media images in just 30 seconds. #socialmedia
Analyze the content of your web page and receive key tips on making it faster. #analytics
58. Piktochart
Easily design high-quality infographics, regardless of your design skills. #content
59. Pocket
Search the web for useful, relevant content, then save it to Pocket so you can easily find it later. #content
60. Qualaroo
61. Quick Sprout
Get personalized tips for how to boost traffic on your website. #analytics
62. Quora
Use this question-and-answer resource for marketers to search answers to common industry questions, and to generate discussion by asking your own. #content
63. RocketFuel
Focus on the consumer journey and boost campaign measurement and performance. #analytics
64. Screaming Frog
Take advantage of this pay-per-click advertising, search engine marketing and website optimization tool. #digital
65. Scribe
Quickly optimize your content and build a larger content network through targeted influencer outreach, link building and overall strategy improvement. #content
Easily search through topics on reddit so you stay up to date with trends and engage in conversations within your industry. #productivity
67. SEMrush
With SEMrush, Get insights into your competitors’ digital strategies so you can analyze data and launch more effective campaigns. #analytics
Take the waiting game out of emails and get alerted whenever your emails are opened by the receiving party. #productivity
69. Simple Reach
Easily measure, optimize, and distribute your best content with conversion-driving tool, Simple Reach.
Explore and evaluate backlinks, research keywords, and stay up to date with your competitors’ digital marketing strategies. #digital
71. Slack
Use this modern instant messaging app to make internal collaboration and communication more efficient across your organization. #productivity
72. SlideShare
Use this content sharing tool from Linkedin, which has been proven to help marketers grow their professional community. #content
73. Snagit
Take high-quality screen grabs, add useful edits and share with anyone. #content
74. Spectacle
Move and resize windows to help create a custom internet surfing experience. #productivity
75. Sprout Social
Schedule social media on this platform, which will help you be more efficient at publishing and analyzing social posts. #socialmedia
76. Statista
Amp up your content with this database of statistics, studies and reports to help add credibility to your content. #content
77. Stock Up by Site Builder Report
Search through this stock photo site, which aggregates images from a variety of other photography sites and is constantly updated. #content
78. Sublime Text
Use this text editor for code, markup and prose to help you quickly edit complicated text in a short amount of time. #productivity
79. SumAll
Achieve better alignment between social followers and current customers to create stronger marketing campaigns that reach every corner of your audience. #socialmedia
80. SumoMe
From heat maps to content analytics, SumoMe is a suite of free tools that can be leveraged to grow your site’s traffic. #digital
81. SurveyMonkey
Use this easy-to-learn tool to create and publish powerful surveys that lead to deeper consumer insights. #digital
82. Todoist
Set notifications and deadlines with this online to-do list and task manager to increase productivity every day. #productivity
Put the simplicity back into project management through detailed time tracking and reporting. #productivity
84. Too Many Tabs
Too Many Tabs is a browser add-on lets tab lovers create extra browser rows specifically for hosting extra amounts of tabs. #productivity
85. Trello
Become more efficient by creating cards for specific deliverables, then set due dates assign team members, and mark as complete. #productivity
86. TweetDeck
Easily manage multiple twitter accounts and organize personalized columns such as follower activity and news feed. #socialmedia
87. Uberflip
Manage content, measure performance, and generate leads based on every stage of the buyer journey with this content management software. #content
88. Unbounce
Build, publish, and test landing pages without IT and A/B test for powerful lead gen results. #digital
Quickly take back an email with errors without anyone ever knowing. #productivity
90. Unroll.me
Organize your inbox once and for all by unrolling all of your subscriptions into one single newsletter, and easily unsubscribe from unwanted lists. #productivity
91. URL Profiler
Audit links, content and social data to extract important SEO information and save time across your organization. #analytics
92. UserVoice
Gain valuable feedback, master product releases and build more efficient, consumer-centric products with this customer communication software. #digital
93. Vimeo
Upload, share and view brand videos with a supportive community of makers and creators. #content
94. Visage
Transform your data into beautiful chart and graph visualizations that can be created with your brand’s colors. #content
95. Visual.ly
Access the world’s top designers to create premium content that’s both affordable and on brand. #content
96. Wistia
Host your professional video and take advantage of the marketing tools and video analytics available on Wistia. #content
97. WordPress
Customize your blog with this essential, easy-to-use blog and website hosting platform. #content
98. Yoast
Evaluate and optimize the SEO of your blog post with this helpful WordPress plugin. #analytics
99. ZenDesk
Create a more personalized consumer experience with this customer service software and support ticket system. #productivity