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  • How to Create Brand Identity on Your Social Media Channels

    by Megan Grant

    One of the first things many business owners do is agonize over their logo. The logo is everything. The logo is life. This is often the first step in developing...

  • DAM for CMOs: How to Get the Most From Digital Asset Management

    by Bri Gust

    As a CMO, you’re the company’s chief storyteller, and you’re constantly looking for new ways to answer this question: What can I do to grab their attention? Marketing has gone...

  • How to Incorporate Customer Insights Into Your Rebranding Exercise

    by Nico Prins

    Rebranding is a bit like walking a tightrope. On one hand, you risk going too far and alienating your loyal customers. On the other hand, you risk spending money on...

  • Roses Are Red, Violets Are Blue . . . Templating Is the Tool for You

    by Sean Felton

  • AI & ML in DAM: Is it just Hype? An Interview with Chris Glode, CDO at WellBiz Brands

    by Bri Gust

  • DAM for Marketers: How to Solve 7 Painfully Common Marketing Frustrations

    by Bri Gust

    Is there anything more frustrating than creating a marketing piece—only for no one to use it? Or what about some of these painfully common marketing frustrations: Lengthy approval email chains...

  • DAM for Creative Professionals: How to Eliminate 5 Common Frustrations Using Digital Asset Management Systems

    by Bri Gust

    What’s the best thing about being a creative professional? The work, of course. Writing, designing, recording, creating—it’s what you love and why you chose this career. But, how much time...

  • 9 Branding Design & Identity Books That Will Make You a Better Marketer

    by James Winter

    Branding is an elusive concept that leaves many people scratching their heads. If you Google the definition, you're going to end up with a diverse range of answers. Many of...

  • Easily convert HEIC files to JPG or PNG with Brandfolder

    by Bri Gust

    Since the dawn of Apple’s iPhone, everyone and their mother thinks they're a fantastic photographer. If you don’t believe me–it was recently revealed that iPhone users take more than a...

  • These Were the 8 Biggest Rebrands of 2019

    by Sean Felton

    Choose any company who’s stood the test of time, and chances are their brand identity looks different now than it did at its inception. As industries evolve and new generations...

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