One of the first things many business owners do is agonize over their logo. The logo is everything. The logo is life. This is often the first step in developing...
As a CMO, you’re the company’s chief storyteller, and you’re constantly looking for new ways to answer this question: What can I do to grab their attention? Marketing has gone...
Rebranding is a bit like walking a tightrope. On one hand, you risk going too far and alienating your loyal customers. On the other hand, you risk spending money on...
Is there anything more frustrating than creating a marketing piece—only for no one to use it? Or what about some of these painfully common marketing frustrations: Lengthy approval email chains...
What’s the best thing about being a creative professional? The work, of course. Writing, designing, recording, creating—it’s what you love and why you chose this career. But, how much time...
Branding is an elusive concept that leaves many people scratching their heads. If you Google the definition, you're going to end up with a diverse range of answers. Many of...
Since the dawn of Apple’s iPhone, everyone and their mother thinks they're a fantastic photographer. If you don’t believe me–it was recently revealed that iPhone users take more than a...
Choose any company who’s stood the test of time, and chances are their brand identity looks different now than it did at its inception. As industries evolve and new generations...