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  • Five Criteria to Use when Deciding on a Digital Asset Management Platform (DAM)

    by Crane Lemon

    The new use-case for DAM: Revenue growth and your customer experience strategy Traditionally, a centralized digital asset management platform (DAM) has existed to ensure that brands could allow all stakeholders...

  • The Event Management Software that Changed My Life

    by Lauren Schutte

    Keep reading if you believe brand management is at the core of event planning. You’re the organizer of a large industry conference, marathon, festival, etc. As such, you’re collecting logos...

  • How One of the Fastest Growing Manufacturing Companies Manages their Global Brand

    by Lauren Schutte

    Headquartered in Fort Worth TX, Ulterra is one of the fastest growing drill bit companies in the world and is equipped with the most innovative designs and technologies. After years...

  • The DAM Draft Strategy

    by Mike Fontanella

    It’s that time of the year again — all football everything. At Brandfolder, we take fantasy football very seriously. The crockpot on the top shelf is dusted off, the cold...

  • Why Agencies are Implementing Digital Asset Management (DAM) Solutions

    by Lauren Schutte

    While advertising, branding, creative and marketing agencies may have different offerings, there’s one thing they share in common: they all create a ton of assets. They create files for design...

  • What does it take to deliver a dynamic brand?

    by Lauren Schutte

    Rebranding has frequently been known to have a negative connotation. It was often a “damage control” band-aid; a quick fix for a business failure. However, in today’s world, new brand...

  • Digital Summit Denver Recap 2018: Five Fierce Findings for Marketing Professionals

    by Lauren Schutte

    A few weeks ago, the Brandfolder team attended Digital Summit Denver, a two-day digital marketing extravaganza with expert sessions across content marketing, analytics, brand strategy and more. Couldn’t make it...

  • Power your Digital Assets with a Smart Content Delivery Network

    by Lucia Ulc

    Content Delivery Networks (CDNs) are the backbone of the internet that allow for the real-time transfer of digital content, including HTML pages, javascript files, stylesheets, images, and videos. They’re the...

  • The #1 Tool Your Creative Team Needs (and Probably Doesn’t Know About)

    by Lauren Schutte

    You’ve heard it a million times: personalize and geo-target content for your audience. But how does your creative team keep up with all the small changes? How do you scale...

  • Why Iconic Retail Brands like Gap, Inc. Need to Invest in Platforming their Brand

    by Lauren Schutte

    Hey, Gap, Inc! We see your hard work. Dedicating hundreds of hours to training employees, countless promotions emailed out to your customer base, and an expensive design team to keep...

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