Bienvenidas, bem-vinda, willkommen and welcome; you may have noticed, today’s brands are increasingly reaching more global audiences. As companies aim to operate and do more business internationally, managing communications, marketing and creative workflows across continents quickly becomes complex. By turning to a DAM system, businesses are changing that.
While operating in more than 195 countries, the Brandfolder DAM system streamlines the creation, storage and distribution of digital assets, getting creative and marketing teams on the same page, even if they don’t speak the same language. This blog will focus on the top five features in Brandfolder that help international brands get business done.
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Multi-Language Enabled UI
Today’s brands are increasingly global and with more diversified markets, comes more complicated digital asset management. For a DAM system to succeed internationally, not only does the platform have to be offered in multiple languages, but the content has to exist in multiple languages as well.
Brandfolder is currently available in 16 languages and counting, making it easy to search and find assets in your language. This feature also makes it possible for admins to edit available languages for individual assets or, in bulk, for any collection.
Wouldn’t it be nice to simply transport assets to teams in different regions of the world? And what if those assets appeared only to the users you wanted and in the language they read? It isn’t science fiction, it’s possible using ‘Portals’ within Brandfolder.
In your Brandfolder Portal settings, simply select ‘default’ and ‘preferred’ languages which will allow your users to choose the language they need. You also easily set permissions so that only users you want see the assets you include, regardless of language. Start speaking your users’ language with the power of Portals, accessing assets in Brandfolder from wherever they call home.
Global Infrastructure Consistency
Sending information across the globe isn’t exactly the feat it used to be. Still, speed is key and truth is, it can vary from region to region. The Brandfolder network uses multi protocol label switching to deliver your content, across the shortest (and most reliable) path possible.
Brandfolder’s non-public infrastructure is built with maximum upload and download speeds in mind and to be consistent and secure no matter where you (or the people you work with) are located.
Optical Character Recognition
Optical Character Recognition will automatically extract text from images, allowing your assets to be instantly searchable by any users you want, in the language they choose.
"So, if somewhere in your image there is a word, the next person who vists your Brandfolder and searches for that word will find that content."
- Jim Hanifen, Chief Product Officer, Brandfolder
International Templating Module
A good template can help get your team on the same page and create consistency across an entire organization… that is unless not everyone using it can understand it. Brandfolder’s templating module allows for the creation of custom content based on editable forms.
These forms, and their fields, are automatically translated to the user’s preference, ensuring the maximization of template usage. Unify your assets and break down the language barriers as you grow your global brand with Brandfolder.